{"id":1125,"date":"2019-06-12T11:57:50","date_gmt":"2019-06-12T11:57:50","guid":{"rendered":"https:\/\/www.nethues.com\/blog\/?p=1125"},"modified":"2023-08-09T10:07:35","modified_gmt":"2023-08-09T10:07:35","slug":"studies-reveal-how-magento-2-drives-revenue-growth","status":"publish","type":"post","link":"https:\/\/www.nethues.com\/blog\/studies-reveal-how-magento-2-drives-revenue-growth\/","title":{"rendered":"Studies Reveal How Magento 2 Drives Revenue Growth"},"content":{"rendered":"

When it comes to online shopping experiences, it is sort of mandatory\u00a0or brands and merchants to engage customers wherever they are, adapt to changing consumer needs\u00a0and constantly iterate on the commerce experiences they deliver.<\/p>\n

While these demands have created a strain on many merchants\u2019 budgets, the Magento community always comes up with an unbeatable path to empower businesses\u00a0to better orchestrate end-to-end consumer experiences in a cost-effective way\u00a0– Magento 2 being one of those ways. Ever since it came into existence, it has taken the eCommerce world by storm. It has helped businesses and brands, of all sizes, to increase their revenue and profits.<\/p>\n

Well, the Magento community recently got hold of some proven facts.<\/p>\n

Earlier this year Magento community commissioned Stax, a global strategy consultancy, to evaluate the business value associated with a Magento Commerce 2 migration. The study considered customers of varying size, geographies and their paths to Magento 2 (those that migrated from Magento 1 vs. Those who dropped a competitive solution). The study revealed key insights about the decision-making process, KPIs, cost and other benefits associated with upgrading Magento 1 to Magento 2<\/a>.<\/p>\n

\u201cBenefits of migrating to Magento Commerce 2 include the ability to drive revenue growth, increase average order value, improve website conversion rates, and increase site traffic,\u201d said Gregg Silver, engagement manager at Stax. \u201cThe key findings show there are clear benefits to migrating to Magento Commerce 2.\u201d<\/p>\n

Indeed, customers that have migrated to Magento Commerce 2 already experience a cost savings of 62%<\/b><\/strong>\u00a0when deploying new content, such as landing pages\u00a0or new product launches.\u00a0Here\u2019s how<\/b><\/strong>:<\/p>\n

Magento\u2019s intuitive user experience design makes it easier for marketers and Merchandisers to create and manage content<\/i><\/em>.<\/i><\/em><\/p>\n

Further, it was inferred that customers achieve greater efficiency through Magento 2\u2019s extension marketplace. Respondents, in comparison\u00a0to their previous platforms, saved an average of 91% when purchasing and implementing a basic Magento 2 extension. There are also built-in \u201cpremier\u201d extensions that significantly cut down the time and money spent to implement key capabilities such as marketing automation, shipping & logistics, payment and fraud protection, and more.<\/p>\n

Thus, the reasons for choosing Magento were based on how it can be customized to meet customers\u2019 specific needs.\u00a0Let\u2019s have a look at some of the features of Magento 2 <\/b><\/strong>– that makes it a preferable\u00a0choice.<\/p>\n

Magento offers a rich set of features for merchants who seek to market their products, offer promotions to your customers\u00a0and increase sales conversions. Starting from the basic \u201crelated products, up-sells and cross-sells\u201d, it has in-store all the tools one would need to increase their eCommerce sales.<\/p>\n