{"id":1204,"date":"2019-07-11T06:01:34","date_gmt":"2019-07-11T06:01:34","guid":{"rendered":"https:\/\/www.nethues.com\/blog\/?p=1204"},"modified":"2022-06-30T06:43:50","modified_gmt":"2022-06-30T06:43:50","slug":"techniques-to-decrease-friction-and-increase-mobile-conversions","status":"publish","type":"post","link":"https:\/\/www.nethues.com\/blog\/techniques-to-decrease-friction-and-increase-mobile-conversions\/","title":{"rendered":"Techniques to Decrease Friction and Increase Mobile Conversions"},"content":{"rendered":"

Being an eCommerce website\/store owner, your goal is to simplify the customer experience and make it as smooth and painless as possible.\u00a0<\/i><\/em>A<\/i><\/em>nd this definitely involves some great techniques and efforts.<\/i><\/em><\/p>\n

Well, the article is all about those tips and ways that bring conversions while improving customer experience and reducing friction. D<\/i><\/em>on\u2019t worry,<\/i><\/em>\u00a0we won\u2019t leave you with any what\u2019s, why\u2019s and how \u2018s.<\/i><\/em><\/p>\n

Let\u2019s get started.<\/p>\n

The truth is, increasing mobile conversions\u00a0i.e. moving a customer from the awareness stage\u00a0to the consideration stage to the final decision stage\u00a0takes more than competitive prices and uninterpreted\u00a0customer service. It also requires negligible\u00a0or rather no friction.<\/p>\n

Friction is when something on your website\/store\u00a0slows down or stops the progression of a prospective buyer from moving through your sales funnel\u00a0and leaves him with \u201cWhat do I do next?.\u201d Your job is to i<\/i><\/em>dentify<\/i><\/em>\u00a0these <\/i><\/em>points of friction and address<\/i><\/em>\u00a0<\/i><\/em>them<\/i><\/em>.<\/i><\/em><\/p>\n

The reasons could be many varying from slow checkout, insecure payments, heavy images to slow site speed. This friction is an ongoing challenge to any website owner interested in improving mobile conversions<\/a> and increasing their\u00a0RPV (Revenue Per Visitor). \u00a0Identifying points of friction in your sales process and addressing them can help increase sales from your existing traffic dramatically.<\/p>\n

Below are some of the refined<\/p>\n

W<\/b><\/strong>ays to <\/b><\/strong>R<\/b><\/strong>educe <\/b><\/strong>F<\/b><\/strong>riction and <\/b><\/strong>I<\/b><\/strong>ncrease <\/b><\/strong>C<\/b><\/strong>onversions<\/b><\/strong><\/h4>\n

Get Up to Speed
\n<\/b><\/strong>Today, people are busy and impatient. Most mobile shoppers won\u2019t spend more than a few seconds waiting for a page to load\u00a0and will simply jump to another site.<\/p>\n

According to Google, \u201cAs page load time goes from 1 \u2013 7 seconds, the probability of a visitor bouncing increases 113%.\u201d<\/i><\/em><\/p>\n

So, you really need to work on this friction point.<\/p>\n

Before you adopt a way to improvise this, it is important to know your current site speed. For this, you can take help of Google\u2019s Mobile Speed Test. Just enter your URL and the test site takes a couple of minutes to check things like Javascript code, optimized images, and text readability. The test ends with a diagnosis and Google\u2019s top fixes to improve speed.<\/p>\n

Further, you can either indulge in A\/B testing\u00a0where any changes\u00a0made to the site are tested to confirm how will it affect conversions\u00a0and speed.<\/p>\n

Image Size<\/b><\/strong>
\nYes, this matters a lot!<\/p>\n

Usually, large image files slow down your page speed and make the site \u201cheavier.\u201d Product photos are a major culprit since you want an image large enough to be viewed clearly, but small enough to have a negligible impact on page load speed.\u00a0So, maintain a balance between the two by thinking about reducing the size of images (without making them look pixelated) or using image compression to remove useless meta-data. This will have a\u00a0positive impact on load times and ultimately\u00a0improvised user experience.<\/p>\n

Multiple Ways To Pay
\n<\/b><\/strong>Believe it or not, not everyone wants to use Paypal or pay with a Visa card. The more options you provide for payment, the more likely a prospective customer will complete the purchase. By offering a variety of payment methods, you allow customers to choose their preferred payment method and feel more comfortable while making the purchase.<\/p>\n

A <\/i><\/em>study by Vouchercloud has found out that 59% of potential buyers would abandon a transaction if their desired payment method isn\u2019t available.<\/i><\/em><\/p>\n

In addition to offering diverse payment methods, providing alternative payment terms like payment plans can prove appealing.<\/p>\n

Use A Robust Search
\n<\/b><\/strong>One of the easiest ways to help a visitor find the information or the product they are looking for is to use search on your website in an obvious position\u00a0(top of the page). While many websites use a magnifying glass icon to show they have a search option, the most successful online retailers in the world like Amazon use big full search bars at the top of the page.<\/p>\n

More important than displaying a search bar however, is the quality of the search results\u00a0– a search bar is useless if it doesn\u2019t return valuable information for the site visitor or it is too slow. Depending on your site, look at options that allow you to weight search results based on specific parameters, organize search results and manage search terms.<\/p>\n

Final<\/b><\/strong>\u00a0Statement
\n<\/b><\/strong>While effective optimization techniques may vary from merchant to merchant, adopting ways (as mentioned above) can help in reducing friction and improving the mobile browsing experience. Either it is design or checkout or payment, each attribute counts for customer experience. A<\/i><\/em>fter all, happy and satisfied customers lead to great stores and ultimately sales.<\/i><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Being an eCommerce website\/store owner, your goal is to simplify the customer experience and make it as smooth and painless as possible.\u00a0And this definitely involves…<\/p>\n","protected":false},"author":8,"featured_media":1205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,28],"tags":[],"yoast_head":"\nTechniques to Decrease Friction & Increase Mobile Conversions<\/title>\n<meta name=\"description\" content=\"The article is all about those tips and ways that bring conversions while improving customer experience, reducing friction & increase mobile conversions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nethues.com\/blog\/techniques-to-decrease-friction-and-increase-mobile-conversions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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