The key, here, is that conversion\u00a0rate\u00a0refers to the\u00a0ratio\u00a0of paid customers you generate to the number of\u00a0potential\u00a0customers you generate over the same period.<\/p>\n
It can also mean prompting people, who visit your store, to take actions that might lead to future sales. To be specific, actions might include signing up for a newsletter, creating a wishlist or simply starting a free trial.\u00a0But usually, conversion reflects the percentage of visitors to your site who actually make a purchase. The formula is:<\/p>\n
# of purchases (or goals)<\/i><\/b><\/em><\/strong>\u00a0<\/i><\/b><\/em><\/strong>\u00f7<\/i><\/b><\/em><\/strong>\u00a0<\/i><\/b><\/em><\/strong>site visits<\/i><\/b><\/em><\/strong>\u00a0= conversion rate<\/i><\/b><\/em><\/strong><\/p>\n Well, this article highlights some of the best approaches for optimizing your eCommerce website, in turn making it more likely your visitors will end up converting into paying customers.<\/p>\n But, before we dive into a discussion of these strategies and tips, we need to understand just\u00a0why\u00a0an individual might decide to leave your site\u00a0in the first place.<\/p>\n Where Do I Start?<\/b><\/strong><\/p>\n First of all, it\u2019s important to figure out the reasons behind falling conversions or no conversions.<\/p>\n Yes, the reasons behind an individual not purchasing at a given point of time\u00a0might be infinite. However, as per our experience and analysis, we have narrowed down these:<\/p>\n Browser Abandoners<\/b><\/strong>: Those who just check out your site and leave without adding anything to the cart or makingany purchase.\u00a0This could be due to:<\/p>\n Cart Abandoners<\/b><\/strong>: Those who check out your site, add product(s)and leave without making a \u00a0This could be due to:<\/p>\n That said, you\u00a0need to make sure that\u00a0every\u00a0single aspect of your site is optimized\u00a0in a way that nudges even the most non-committal visitor toward converting.<\/p>\n First things first,<\/p>\n What Do I Do Next?<\/b><\/strong><\/p>\n Merchants have started realizing the fact that getting visitors to your online store is probably the first step in the conversion process, which used to be increasing traffic volume some time back.<\/p>\n Ideally, you\u2019d want to optimize your site before you invest in strategies for driving more traffic. Thus, it\u2019s important to pay attention to:<\/p>\n Unfortunately some merchants make the mistake of focusing exclusively on promotions. Yes, that\u2019s also necessary but it comes later. You need to evaluate and optimize the entire shopping experience <\/a>before implementing any promotions. Everything from site design to server performance to product descriptions to checkout have a considerable impact on conversion rates. So, don\u2019t miss a chance to gain your customers\u2019 trust\u00a0or interest and don\u2019t give them a chance to lose that.<\/p>\n Which Strategies Should I Adopt?<\/b><\/strong><\/p>\n Here they follow:<\/p>\n HELP YOUR CUSTOMERS FIND WHAT THEY WANT<\/b><\/strong><\/p>\n Most of the online store owners consider price as one of the biggest reasons behind low conversion rates. Surprisingly it isn\u2019t. Price is probably one of the reasons and but not the only reason. Rather, not finding the desired product is.<\/p>\n Majority of shoppers come to your site for something specific and not being able to find that turns them down. No, we aren\u2019t asking you to increase your stocks but implement search so that they can directly jump to their desired product\/service rather than browsing the whole category.<\/p>\n Search Faceted Search MERCHANDISE YOUR PRODUCTS<\/b><\/strong><\/p>\n Once your customer finds a product and clicks on it to learn more, make sure you\u2019re doing all you can to merchandise and sell that product.<\/p>\n This means using quality images, detailed views, tailored product descriptions and\/or\u00a0product videos. All these not only give clarity and satisfaction but help the customer in making a buying decision.<\/p>\n Further, convince customers to buy through ratings and reviews. Customers or buyers heavily rely on reviews provided by other customers\u00a0since it gives them a proof of authenticity and solves their queries regarding sizes or fit. So make sure to include these.<\/p>\n Another way to showcase your products is to add them to different product categories. The goal is to help customers find the same product through different navigational routes. Likewise, use up-sell and<\/a>\u00a0cross-sell techniques <\/a>to expose customers to a greater number of products in your store.<\/p>\n STREAMLINE YOUR CHECKOUT PROCESS<\/b><\/strong><\/p>\n You might follow all the tips and tricks for conversion,<\/a>\u00a0but if your checkout process isn\u2019t streamlined, it will be waste.<\/p>\n According to Baymard, 35% of US online shoppers have abandoned their order during checkout because the site requested they create an account.<\/i><\/em><\/p>\n Ensure your checkout process doesn\u2019t have complex elements – ones that swipe away customers rather than engaging them. Aim to cut down your checkout process\u00a0by either making it simple or asking only the required customer info. You can also allow new customers to checkout as guests (rather than requiring them to register a new account).<\/p>\n BE MOBILE FRIENDLY<\/b><\/strong><\/p>\n Without a doubt, the majority of the population shop through mobile phones or tablets. According to comScore, consumers spend 66 percent of the retail time on cell phones.\u00a0So it\u2019s important to optimize your site for mobile<\/a>.<\/p>\n From cutting down heavy load images to easy navigation without a lot of pinching and scrolling\u00a0to screen-friendly content, each factor needs to be kept in mind. Serve your potentials with the best mobile-optimized version of your site\u00a0for enhanced conversion rates.<\/p>\n\n
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\n<\/b><\/strong>Improving your product search capabilities is one of the best ways to increase your conversion rate. Your search bar should be easily visible and appear consistently throughout your site.\u00a0Further, make room for auto-complete phrases\u00a0to minimize typing and maximise to-the-point results.<\/p>\n
\n<\/b><\/strong>Next, use the faceted search option. This help customers in narrowing\u00a0their searches according to various product attribute like category, price, size, brand or color. Configure your search tool to include common misspellings and synonymous phrases to increase the relevancy of results.<\/p>\n