{"id":1330,"date":"2019-08-12T10:04:34","date_gmt":"2019-08-12T10:04:34","guid":{"rendered":"https:\/\/www.nethues.com\/blog\/?p=1330"},"modified":"2022-07-20T06:23:53","modified_gmt":"2022-07-20T06:23:53","slug":"magento-2-store-optimization-tips-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/","title":{"rendered":"Magento 2 Store Optimization Tips For Small Businesses"},"content":{"rendered":"<p>Launching a new online store is a\u00a0crucial task for every company, regardless of how long it\u2019s been on the market. It\u2019s also a great deal of stress: after uncountable patches, sleepless nights, and rigorous tests, you can finally experience your new website. But the launch is just the beginning of the long-term maintenance\u00a0&#8211; some need to be taken care of to multiply success\u00a0and profits.<\/p>\n<p>This is where the true power of Magento Commerce comes to the forefront.\u00a0Built on modern platform technologies, modular code base, new architecture and development practices, it has been providing various opportunities to small-scale businesses to optimize their store for optimum business growth.\u00a0Your job is to grab the right one, fix it with the right practice and see your business bloom.<\/p>\n<p><em><i>Yes, you might be short of capital or other resources. But don\u2019t worry, the article is particularly meant for small-scale business.<\/i><\/em><\/p>\n<p>Here, we are mentioning ways to <a href=\"https:\/\/www.nethues.com\/blog\/magento-2-website-speed-optimisation-the-complete-guide-2019\/\">optimize your Magento 2 store<\/a>\u00a0for maximum output.<\/p>\n<p><b><\/b><strong><b>GENERATE TRAFFIC WITH POWERFUL CONTENT<br \/>\n<\/b><\/strong>A regular stream of traffic is essential for the success of any online business. One of the ways of achieving this is none other than powerful content.<\/p>\n<p>By adding unique content that provides valuable answers to customers queries, you can attract a wider audience, improve your search engine ranking\u00a0and enhance your store revenue\u00a0ultimately.<\/p>\n<p>Now, in case you already have great content, you can optimize that content. Here are a few tips:<\/p>\n<ul>\n<li><b><\/b><strong><b>Say no to i<\/b><\/strong><strong><b>rrelevant <\/b><\/strong><strong><b>c<\/b><\/strong><strong><b>ontent<\/b><\/strong><strong><b>: <\/b><\/strong>Pinpoint old content items that aren&#8217;t relevant to your website. Either delete them or move them to a place where they won&#8217;t impact your search rankings. Google penalizes\u00a0sites with poor-quality content.<\/li>\n<li><b><\/b><strong><b>Update <\/b><\/strong><strong><b>r<\/b><\/strong><strong><b>elevant <\/b><\/strong><strong><b>c<\/b><\/strong><strong><b>ontent<\/b><\/strong><strong><b>: <\/b><\/strong>If your content features topics that are still important to your business, simply update it so that search engines don\u2019t regard it as old or irrelevant. In case you have several short postings, consider consolidating them into multiple long-form pieces. Google loves long-form content and ranks them higher.<\/li>\n<li><b><\/b><strong><b>Check <\/b><\/strong><strong><b>y<\/b><\/strong><strong><b>our <\/b><\/strong><strong><b>l<\/b><\/strong><strong><b>inks<\/b><\/strong><strong><b>: <\/b><\/strong>If you make any changes to your pages, don\u2019t forget to update all the connected links else they will show 404 error. Moreover, Google also discourages broken links, and this can spoil your ranking.<\/li>\n<li><b><\/b><strong><b>Make use of social media: <\/b><\/strong>Give users the option to share your content through social share buttons and optimize the shared content in a way that it includes\u00a0all the critical hashtags and handles. Have a look:<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1331\" src=\"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/use-of-social-media.jpg\" alt=\"use of social media\" width=\"734\" height=\"377\" \/><\/p>\n<p><strong><b>ERCHANDISE TO BOOST AVERAGE ORDER VALUE<br \/>\n<\/b><\/strong>Magento Commerce provides a simple-to-use rule-based product relations feature that helps in cross-selling\u00a0and upselling\u00a0for maximizing\u00a0order size.<\/p>\n<p>The visual merchandising tools allow you to easily sort categories, which makes it possible to display your best products at the top of your web pages. Further, you can use these to create categories based on automated rules that are developed using product attributes. This, in turn, saves you time and enables you to create a catalog that is truly refined according to your specific preferences and needs.<\/p>\n<p>To further increase average order value, you will want to take advantage of Magento&#8217;s Elastic search feature; however, you need a plan to get the most from it.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1332 aligncenter\" src=\"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Magento-Elastic-search-feature.jpg\" alt=\"Magento Elastic search feature\" width=\"683\" height=\"384\" srcset=\"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Magento-Elastic-search-feature.jpg 1280w, https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Magento-Elastic-search-feature-300x169.jpg 300w, https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Magento-Elastic-search-feature-768x432.jpg 768w, https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Magento-Elastic-search-feature-1024x576.jpg 1024w, https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Magento-Elastic-search-feature-703x396.jpg 703w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><br \/>\n<b><\/b><\/p>\n<p><strong><b>LEVERAGE CUSTOMER REVIEWS<br \/>\n<\/b><\/strong>Customer reviews play an imperative role in the success of every online business. Majority of the customers read online reviews before making any purchase. So, by using the user-generated content, you can drive a chunk of traffic to your site. However, it is also true that product reviews are inbuilt in Magento commerce, but at the same time, Magento offers numerous reviews and rating extensions that can help you to earn customers\u2019 trust.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1333\" src=\"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/clutch-review.jpg\" alt=\"nethues clutch\" width=\"781\" height=\"533\" srcset=\"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/clutch-review.jpg 1098w, https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/clutch-review-300x205.jpg 300w, https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/clutch-review-768x524.jpg 768w, https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/clutch-review-1024x699.jpg 1024w\" sizes=\"(max-width: 781px) 100vw, 781px\" \/><\/p>\n<p><b><\/b><strong><b>OFFER LIVE CHAT AND 24\/7 SUPPORT<br \/>\n<\/b><\/strong>A live chat and 24\/7 support always add to the weight of the integrity that comes with the website. The\u00a0Magento extension\u00a0that provides this feature would help the website go a long way as customers would have a sense of immediate approach ability. You can also engage your customers by providing them quick answers via chat which in the process may close increased sales.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-1335 aligncenter\" src=\"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Live-Chat-1.jpg\" alt=\"Live Chat\" width=\"707\" height=\"660\" srcset=\"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Live-Chat-1.jpg 793w, https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Live-Chat-1-300x280.jpg 300w, https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Live-Chat-1-768x717.jpg 768w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><br \/>\n<b><\/b><\/p>\n<p><strong><b>USE <\/b><\/strong><strong><b>LOYALTY P<\/b><\/strong><strong><b>ROGRAMME TO <\/b><\/strong><strong><b>G<\/b><\/strong><strong><b>ROW <\/b><\/strong><strong><b>CUSTOMER L<\/b><\/strong><strong><b>IFETIME VALUE<br \/>\n<\/b><\/strong>Customer retention is one of the prime keys behind the success of your business. With the help of Magneto commerce loyalty reward program extension, you can retain your customers and grow their lifetime value. Gain customer loyalty and trust by rewarding\u00a0them when they make a purchase, registration, social sharing\u00a0or reviews. Another way is to introduce a coupon for a specific amount of purchase.<\/p>\n<p>All this clubbed together instigate customers\u2019 interest and motivates them to come back. This will have a direct impact on sales per customer, repeat sales frequency and relationship with customers.<\/p>\n<p><em><i>So this was about some of the easy yet effective ways that can help you optimize your Magento 2 store. The best part: each one has been talked and mentioned concerning small-scale businesses. \u00a0<\/i><\/em><\/p>\n<p><em><i>Which one are you following?<\/i><\/em><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Launching a new online store is a\u00a0crucial task for every company, regardless of how long it\u2019s been on the market. It\u2019s also a great deal&#8230;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":8,"featured_media":1336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ways Small Businesses Can Optimize Magento 2 Store Post Launch<\/title>\n<meta name=\"description\" content=\"Read this blog and learm some of the easy yet effective ways that can help you optimize your Magento 2 store\u00a0for maximum output.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ways Small Businesses Can Optimize Magento 2 Store Post Launch\" \/>\n<meta property=\"og:description\" content=\"Read this blog and learm some of the easy yet effective ways that can help you optimize your Magento 2 store\u00a0for maximum output.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-12T10:04:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-20T06:23:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Magento-2-Website-Speed-Optimisation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1074\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sunil Verma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sunil Verma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ways Small Businesses Can Optimize Magento 2 Store Post Launch","description":"Read this blog and learm some of the easy yet effective ways that can help you optimize your Magento 2 store\u00a0for maximum output.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/","og_locale":"en_US","og_type":"article","og_title":"Ways Small Businesses Can Optimize Magento 2 Store Post Launch","og_description":"Read this blog and learm some of the easy yet effective ways that can help you optimize your Magento 2 store\u00a0for maximum output.","og_url":"https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/","article_published_time":"2019-08-12T10:04:34+00:00","article_modified_time":"2022-07-20T06:23:53+00:00","og_image":[{"width":1074,"height":504,"url":"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Magento-2-Website-Speed-Optimisation.jpg","type":"image\/jpeg"}],"author":"Sunil Verma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sunil Verma","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/","url":"https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/","name":"Ways Small Businesses Can Optimize Magento 2 Store Post Launch","isPartOf":{"@id":"https:\/\/www.nethues.com\/blog\/#website"},"datePublished":"2019-08-12T10:04:34+00:00","dateModified":"2022-07-20T06:23:53+00:00","author":{"@id":"https:\/\/www.nethues.com\/blog\/#\/schema\/person\/ecd7ac69fe319f6ad24617796b95aa3e"},"description":"Read this blog and learm some of the easy yet effective ways that can help you optimize your Magento 2 store\u00a0for maximum output.","breadcrumb":{"@id":"https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nethues.com\/blog\/magento-2-store-optimization-tips-for-small-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nethues.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Magento 2 Store Optimization Tips For Small Businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.nethues.com\/blog\/#website","url":"https:\/\/www.nethues.com\/blog\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nethues.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.nethues.com\/blog\/#\/schema\/person\/ecd7ac69fe319f6ad24617796b95aa3e","name":"Sunil Verma","description":"He works dedicatedly to carve out Magento best strategies and practices for a happy customer base or experience.","url":"https:\/\/www.nethues.com\/blog\/author\/sunilverma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/posts\/1330"}],"collection":[{"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/comments?post=1330"}],"version-history":[{"count":5,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/posts\/1330\/revisions"}],"predecessor-version":[{"id":2545,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/posts\/1330\/revisions\/2545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/media\/1336"}],"wp:attachment":[{"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/media?parent=1330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/categories?post=1330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/tags?post=1330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}