{"id":1345,"date":"2019-08-20T10:55:19","date_gmt":"2019-08-20T10:55:19","guid":{"rendered":"https:\/\/www.nethues.com\/blog\/?p=1345"},"modified":"2023-10-27T05:50:23","modified_gmt":"2023-10-27T05:50:23","slug":"maximize-2019-holiday-sales-proven-ecommerce-strategies","status":"publish","type":"post","link":"https:\/\/www.nethues.com\/blog\/maximize-2019-holiday-sales-proven-ecommerce-strategies\/","title":{"rendered":"Maximize 2019 Holiday Sales: Proven eCommerce Strategies"},"content":{"rendered":"

Holidays are always the best time\u00a0of the year. Aren\u2019t they?<\/p>\n

But what about eCommerce businesses? Do they welcome holidays with the same thrill as we do?<\/p>\n

Well, the answer to this question is affirmative to a certain extent. As far as selling is concerned, it is increased manifold due to the festivities and gift-buying frenzy. But at the same time, this\u00a0high-traffic season sees serious competition, increased instances of cybercafe and overwhelmed, busy, distracted shoppers.\u00a0So, it wouldn\u2019t be wrong to say that the season is both productive and challenging. It depends on the measures you take and the strategies you adopt.<\/p>\n

According to Adobe<\/i><\/em> <\/i>Digital Insights<\/i><\/em>, consumers spent $125.9 billion online in November and December in 2018<\/i><\/em>\u00a0– <\/i><\/em>a 15.2% increase over the 2017 holiday season.<\/i><\/em><\/p>\n

It is expected that the 2019 holiday season will cut through these numbers and set a new online sales record. So, now is the time for merchants to start prepping themselves and their stores to capitalize on this billion-dollar opportunity.<\/p>\n

Here, we are going to talk about some proven strategies or checklist, whatever you might call it, for different phases of the buyer as well as merchant journey.<\/p>\n

So let\u2019s get started.<\/p>\n

PRE-JOURNEY
\n<\/b><\/strong>Before a customer even decides to make a purchase, merchants try everything to get their attention\u00a0across various channels including social media, search, email\u00a0or notifications. Of course, the experience you create should be outstanding for maximum \u201cwow\u201d factors\u00a0and better conversion rates.<\/a><\/p>\n

Further, make sure your site is optimized for discovery, the search experience is friction-free\u00a0and customers feel connected.<\/p>\n

One thing that can be a win-win situation is personalization. It gives your audience the required comfort, a sense of care and of course keeps them engaged.<\/p>\n

Throughout the holiday season, merchants will likely acquire many new shoppers. An amazing experience is key to convert and retain those shoppers. Summer is a great time to invest in advanced search and discovery which is central to a great experience.<\/i><\/em>\u00a0– <\/i><\/em>Jean-Louis Baffier, Chief Revenue Officer, Algolia<\/i><\/em><\/strong><\/p>\n

Below are the factors that should be specifically personalized:<\/p>\n

Discovery<\/b><\/strong><\/p>\n