{"id":1431,"date":"2019-09-04T06:31:02","date_gmt":"2019-09-04T06:31:02","guid":{"rendered":"https:\/\/www.nethues.com\/blog\/?p=1431"},"modified":"2019-11-06T14:00:47","modified_gmt":"2019-11-06T14:00:47","slug":"mobile-trends-that-are-changing-the-face-of-commerce","status":"publish","type":"post","link":"https:\/\/www.nethues.com\/blog\/mobile-trends-that-are-changing-the-face-of-commerce\/","title":{"rendered":"Mobile Trends That Are Changing The Face of Commerce"},"content":{"rendered":"

Mobile phone usage trends have been skyrocketing for quite a long time now. Infact, you would be shocked, rather amused, to know that there are almost certainly more mobile phone\u00a0subscriptions\u00a0than there are toothbrushes on the planet.\u00a0Yes, your eyes aren\u2019t deceiving you, you read that right!<\/p>\n

Well, this isn\u2019t all.<\/p>\n

The 2018\u00a0holiday season<\/a>\u00a0witnessed record-breaking mobile sales, as shoppers ditched their laptops and PCs. In addition,\u00a0one in five American adults\u00a0are \u201csmartphone-only\u201d Internet users i.e. they have no home broadband at all.<\/p>\n

This clearly marks the beginning, or should we call it arrival, of a mobile shopping revolution. Mobile trends and innovations are completely revolutionizing\u00a0the way we think, purchase and interact in our day to day\u00a0lives.<\/p>\n

Mobile Commerce Insights
\n<\/b><\/strong>Knowingly or unknowingly, Mobile commerce is a part of everyday life, even when you are shopping in a store.<\/p>\n

Whether you are looking up reviews, comparing prices or browsing options, you are using mobile commerce. According to the latest Global Payment Trends report from Worldpay, mobile commerce sales are growing at an average of 16 per cent every year, outpacing desktop sales.In the UK, the world\u2019s third-largest mobile commerce market, the sales are expected to reach $314.5 billion by 2022.<\/p>\n

Not only are online shoppers taking prominence over in-store shoppers, but\u00a0mobile eCommerce statistics<\/a>\u00a0predict that by 2021, 54% of eCommerce sales will be done through mobiles.<\/p>\n

That being said, it is clear how online shopping is quickly taking over and bringing in advanced mobile innovations and trends that are bound to change the face of eCommerce.<\/p>\n

Let\u2019s take a look at the top leading trends.<\/p>\n

PWAs (Progressive Web Apps)
\n<\/b><\/strong>Actively gaining momentum\u00a0since 2015, PWAs\u00a0are simple mobile web apps, that feel like a native app and work like a website.<\/p>\n

Think of them as mobile web apps on steroids\u00a0\u2013\u00a0enable websites to sync in the background, load new pages in the blink of an eye and work offline. In the context of shopping, faster transactions mean fewer abandoned carts, higher conversion rates\u00a0and ultimately higher profit.<\/p>\n

So far, PWAs have been a luxury for big-spending brands such as Starbucks and Tinder\u2013the dating app\u2019s PWA cut load times from\u00a011.91 to 4.69\u00a0seconds\u2013but they\u2019ll soon become table stakes, experts said.<\/p>\n

\u201cMy prediction is that by 2020 or 2021, the entire web\u2013every site that was once responsive\u2013will reach end of life,\u201d said Sheldon, who heads up the PWA Studio at Magento. \u201cThis will be a transformational shift for every retailer.\u201d<\/p>\n

A<\/b><\/strong>ugmented <\/b><\/strong>R<\/b><\/strong>eality
\n<\/b><\/strong>AR<\/a>\u00a0is the next big kid in the market. This tool has been attracting the attention of potential buyers\u00a0with the help of gamification. The best part: it has already been implemented by the most daring companies.<\/p>\n

A striking example is IKEA.\u00a0Their AP app allows buyers to “try” virtual furniture in a real room. All it takes is a camera on the smartphone and free space on the floor; and you can see how your favourite piece of furniture looks in your room.<\/p>\n

On a similar principle, clothing brands offer fittings or cosmetics manufacturers let customers try new shades of lipstick, just by accessing the camera of\u00a0your mobile device. The future is here.<\/i><\/em><\/p>\n

\u201cDevices are becoming ever more capable of supporting AR features, particularly Apple with their hardware and SDK tools. … We\u2019ve already seen\u00a0Ikea show how useful and playful\u00a0this can be for furniture,\u201dJamie Huskisson, founder of an eCommerce agency. \u201cSoon other verticals will identify the benefits of showing the scale, detail, and context of their products using AR.\u201d, he added.<\/p>\n

One-<\/b><\/strong>C<\/b><\/strong>lick <\/b><\/strong>P<\/b><\/strong>ayments
\n<\/b><\/strong>Nowadays, eCommerce stores have made it possible to pay on a click. In other words, there is no need for you to enter card data every time you make a payment, the card is saved on the device and a simple click is required to compete the payment. This is convenient (you don\u2019t need a lot of cards), secure (all payments are authenticated using Face ID, Touch ID) and fast (transaction takes place instantly).<\/p>\n

Huskisson\u00a0said: \u201cNative, one-click payments on mobile browsers via Apple and Google wallets save time and avoid data entry in public places. That\u2019s all wrapped up in security and authentication measures like Face ID that will be in the hands of more users.\u201d<\/p>\n

Universal <\/b><\/strong>M<\/b><\/strong>obile <\/b><\/strong>P<\/b><\/strong>ayments
\n<\/b><\/strong>Mobile payments are far more advanced in China than those in the Western world.<\/p>\n

The country actively practices\u00a0universal payments through scanning a QR code, using the mobile application WeChat\u00a0Pay. The interface of the app is used by more than 1 billion people, 800 million of whom use the payment function\u00a0to pay retailers and their friends.<\/p>\n

Roger Woods, director of mobile product and strategy at Adobe, said \u201cIn the U.S., we\u2019re trying to simplify payments, but everybody\u2019s got screens,\u201d Woods said. \u201cWhy not follow the model that works for a billion people in China, with code-scanning payments?\u201d<\/p>\n

He expects mobile payment solutions to become as mainstream in the United States as it is in China.<\/p>\n

Contextual Commerce
\n<\/b><\/strong>The essence of contextual Commerce is to enable the seller to conduct operations on a third-party platform, avoiding clicking on links, installing the app\u00a0and other actions that burden a potential client.<\/p>\n

In other words, if you\u2019ve ever thought that it would make shopping easy if every chat or message could enable a purchase, then you\u2019ve stumbled on contextual commerce.<\/p>\n

The idea is that if someone sends you a picture of a\u00a0product, your messaging app could include a button for purchasing i.e. the potential consumer won\u2019t have to follow a link to buy or search for a merchant. Instead, the purchase can occur almost instantly.<\/p>\n

Contextual commerce has a lot of growing to do; it is expected to take\u00a0root in a number of messaging apps this year. Eventually, group chats will allow people to buy movie tickets while discussing a night out, or even purchase plane tickets while planning their vacation.<\/p>\n

Final Call
\n<\/b><\/strong>The past century has seen the shift from commerce, to global commerce, to eCommerce and now to mCommerce. We now have the power to buy and sell to and from anywhere: the way we sell, shop and market will never be the same again, and that\u2019s a good thing.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile phone usage trends have been skyrocketing for quite a long time now. Infact, you would be shocked, rather amused, to know that there are…<\/p>\n","protected":false},"author":6,"featured_media":1550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[87,88],"yoast_head":"\nMobile Trends That Are Changing The Face of Commerce<\/title>\n<meta name=\"description\" content=\"The past century has seen the shift from commerce, to global commerce, to eCommerce and now to mCommerce. 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