{"id":1521,"date":"2019-09-19T10:22:37","date_gmt":"2019-09-19T10:22:37","guid":{"rendered":"https:\/\/www.nethues.com\/blog\/?p=1521"},"modified":"2023-06-12T11:51:07","modified_gmt":"2023-06-12T11:51:07","slug":"improve-your-ecommerce-business-with-search-intent-keywords","status":"publish","type":"post","link":"https:\/\/www.nethues.com\/blog\/improve-your-ecommerce-business-with-search-intent-keywords\/","title":{"rendered":"Improve Your eCommerce Business With Search Intent Keywords"},"content":{"rendered":"

Gone are the days when search engines didn’t read much into the actual intent of the searcher’s keyword. As we approach the 2020s, things have changed for sure.<\/p>\n

Behind every online search, there is a user\u2019s intent \u2013 the information they are looking for, the product they want to buy or the service they want to avail.<\/p>\n

Considering the amount of data available on search engines, especially Google, the user is ought to find the desired piece of information by hook or by crook. However, the efforts and time involved aren\u2019t fixed – it might vary from seconds to minutes to hours. Moreover, the results might not be accurate (in some cases).<\/p>\n

How about creating and optimizing our content with your users\u2019 and potential buyers\u2019 search intent keywords? Doesn\u2019t this sound amazing?<\/p>\n

Referred to as search intent, the practice aims at improving your eCommerce PPC and SEO efforts. A page that\u2019s well-matched for user intent can outperform those that optimize primarily for search engines – in search\u00a0and\u00a0after the click. Further, satisfying search intent is Google\u2019s fundamental goal – which is why an eCommerce store owner should know how to properly identify it and make the most out of it.<\/p>\n

Let\u2019s start with the basics:<\/p>\n

<\/span>What is Search Intent?<\/span><\/h2>\n

In a layman\u2019s language, search intent is the why behind a search query i.e. why did the person make this search? Do they want to learn something? Do they want to buy something? Or, are they looking for a particular website?<\/p>\n

Simply put, search intent represents the\u00a0reason and aim of search engine users\u00a0when they are looking\/searching for relevant results. It can be either information, specific website\/product\/service or any other result that satisfies their need.<\/p>\n

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Also Read: How To Choose An ECommerce Platform? \u2013 12 Points Expert Guide<\/a><\/p>\n

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<\/span>Types of Search Intent<\/span><\/h2>\n

In order to provide potential customers with relevant and useful content, it is important to know the types of user\u2019s search intent.<\/p>\n

Following are the four types of search intent:<\/p>\n

\"Types<\/p>\n

Let\u2019s make it crystal clear with a brief detailing.<\/p>\n

<\/span>Navigational<\/strong><\/span><\/h3>\n

Referred to as specific, this type of search intent involves users who already know what they are looking for or where they want to go. With this intent, they are searching for a specific website, service or product. It\u2019s probably just quicker and easier for them to Google it than to type the entire URL. They may also be unsure of the exact URL.<\/p>\n

How to identify navigational intent?<\/strong>
\nNavigational intent searches are quite easy to identify. Reason being: they usually include the name of the brand, product or service.<\/p>\n

For example<\/strong>:<\/p>\n