{"id":1531,"date":"2019-09-23T13:04:25","date_gmt":"2019-09-23T13:04:25","guid":{"rendered":"https:\/\/www.nethues.com\/blog\/?p=1531"},"modified":"2022-07-19T12:14:57","modified_gmt":"2022-07-19T12:14:57","slug":"5-strategies-to-improve-customer-retention-and-experience","status":"publish","type":"post","link":"https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/","title":{"rendered":"5 Strategies to Improve Customer Retention and Experience"},"content":{"rendered":"

In the world of e<\/i><\/em>C<\/i><\/em>ommerce, everything accelerates <\/i><\/em>at a fast pace <\/i><\/em>and nothing stays <\/i><\/em>constant<\/i><\/em>. With customers having access to <\/i><\/em>infinite <\/i><\/em>options, you need to <\/i><\/em>ensure your <\/i><\/em>website <\/i><\/em>is as <\/i><\/em>unique<\/i><\/em>\u00a0as possible. It is the only key to happy customers.<\/i><\/em><\/p>\n

Customer experiences can either make or break your business. Faulty CX can cost your brand billions, a reputation that is completely tarnished\u00a0and of course never returning customers.<\/p>\n

Failure to work on your customer experience and retention plans mean that your business is on a treadmill, constantly trying to win new customers, just because you\u2019re losing so many\u00a0existing ones \u2013 something that can become quite expensive\u00a0and frustrating.<\/p>\n

Once you are able to achieve customer lifetime loyalty \u2013 you have hit the jackpot. It doesn\u2019t matter whether you are a Magento or PrestaShop store owner, a seamless customer experience needs to be at the top. This experience lays the foundation for future expectations from your brand.\u00a0After all, great user experience means returning users and ultimately customer retention. \u00a0\u00a0<\/i><\/em><\/p>\n

In this post, we\u2019re going to take a look at what you can do to improve brand loyalty and customer retention within your business.<\/p>\n

Offer Live Chat
\n<\/b><\/strong>Live chat is the most preferred way of communication for people looking for support. A study\u00a0revealed that 73% of customers find live chat to be the most satisfying way of communicating with a business whereas 63% of consumers are more likely to return to a website that offers live chat.<\/p>\n

Including a little chat widget in the corner of the screen is a great way to give customers (both existing and new) a sense of satisfaction when placing an order. In fact, 77%\u00a0of customers won’t make a purchase if there’s no live chat support.<\/p>\n

The reason: In the case of product confusions, inability to find the desired piece of cloth or for that matter issues with how a particular product works, live chat can be the saviour. It won\u2019t just clear customers\u2019 doubts but offer them a delightful experience.<\/p>\n

\"live<\/p>\n

Never Ask For <\/b><\/strong>Too Much Information
\n<\/b><\/strong>Although online shopping is at its peak, there are instances a customer might get second thoughts\u00a0while checking out and abandon their cart to shop somewhere else for a better deal – since the options are endless. The global average <\/i><\/em>rate of cart abandonmen<\/i><\/em>t<\/i><\/em><\/a>\u00a0is 75.6%. <\/i><\/em><\/p>\n

Your job is to avoid this and make sure the customer completes his purchase. The best way to do this is by offering them a quick and easy way to create an account. Several websites do the mistake of offering too many fields, which, in turn, distracts customers and ends up swaying him.<\/p>\n

Instead, start by hooking\u00a0your customers with something engaging like, \u201cSign up now and receive a 10% discount on your first order.\u201d Once the customer starts signing up, ask only for the required information. The longer the form is, the more sceptical they become. Ensure the fields are easy to understand and fill. For instance, fields like:<\/p>\n

are perfect to go. If the user has to go through a series of verification emails just to sign up\u00a0or enter unnecessary OTPs, you\u2019re creating a problem for yourself.<\/p>\n

Make Way for Good Email Campaigns<\/b><\/strong>
\n<\/b><\/strong>Yes, emails are tricky but you need to know the right knack.<\/p>\n

Choosing the right set of words can engage customers and prompt them to return. For instance, you can welcome potential customers that sign up on<\/p>\n

your website with an engaging header and a quick\u00a0copy. Include a link to their cart as a way to complete a sale.<\/p>\n

Further, make sure to send order confirmation emails. These are probably the best type of email template for engaging customers. While newsletters and welcome emails contain great content and drive people back to your site, none of them holds a candle to the eagerness with which customers click on order confirmation emails. Since customers generally read these emails for about 14 seconds, find out how to promote other products.<\/p>\n

The cherry on the cake: Include tracking information and order items in addition to some information about related items. Try to create different email templates for different items. Provide information that showcases your brand\u2019s uniqueness, what your brand is and how your customers should continue shopping, you can increase your conversions\u00a0and retention.<\/p>\n

Build Your Customer Experience Around Customer Data
\n<\/b><\/strong>When you start a new business, you have a specific customer in mind. But as time passes and your business grows, your customer\u00a0base and their needs change. You may reach an entirely different customer base from when you started.<\/p>\n

\u201cIf it ain\u2019t broke, don\u2019t fix it\u201d is not something that usually works well with eCommerce. Building customer models around different groups of people with survey results (like specific sets of interests, or product purchase history and wish list items) can help you to reach different customer bases. If someone abandons their cart while looking at a pair of shoes, allocate resources to showcase\u00a0ads on social media or send them reminders, sometimes clubbed with discounts.<\/p>\n

Another way is to track the customer\u2019s location. Say, if you have a vast audience from South India, add elements like a person wearing a silk saree. on the homepage. This gives customers a sense of affinity and connects them to your brand.<\/p>\n

Offer <\/b><\/strong>T<\/b><\/strong>ime-<\/b><\/strong>L<\/b><\/strong>imited <\/b><\/strong>P<\/b><\/strong>romotions
\n<\/b><\/strong>Top eCommerce brands often present banners highlighting a time-limited promotion \u2014 visitors must complete the purchase within a preset amount of time, determined by the audience segment they belong to. Besides, you can automatically add the promotional gift card to the visitor\u2019s cart and highlight the promotion during the checkout process.<\/p>\n

The benefit is twofold:\u00a0the time-sensitive promotion boosts conversion rate and the gift card brings customers back to the website to make another purchase.<\/p>\n

Key Takeaway
\n<\/b><\/strong>Customers, today, have endless options when it comes to buying their favourite tunic or bedsheet. Even the minutest lack from your end might end up losing them permanently and you surely don\u2019t want that.<\/p>\n

Following a set of tactics can help you improvise customer experience and ultimately retention. Profits and sales are complimentary benefits!<\/i><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In the world of eCommerce, everything accelerates at a fast pace and nothing stays constant. With customers having access to infinite options, you need to…<\/p>\n","protected":false},"author":6,"featured_media":1535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"yoast_head":"\n5 Strategies to Improve Customer Retention and Experience<\/title>\n<meta name=\"description\" content=\"Following a set of tactics can help you improvise customer experience and ultimately retention. Profits and sales are complimentary benefits\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Strategies to Improve Customer Retention and Experience\" \/>\n<meta property=\"og:description\" content=\"Following a set of tactics can help you improvise customer experience and ultimately retention. Profits and sales are complimentary benefits\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-23T13:04:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T12:14:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Improve-Customer-Retention.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1075\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Neha Sharma\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neha Sharma\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Strategies to Improve Customer Retention and Experience","description":"Following a set of tactics can help you improvise customer experience and ultimately retention. Profits and sales are complimentary benefits","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/","og_locale":"en_US","og_type":"article","og_title":"5 Strategies to Improve Customer Retention and Experience","og_description":"Following a set of tactics can help you improvise customer experience and ultimately retention. Profits and sales are complimentary benefits","og_url":"https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/","article_published_time":"2019-09-23T13:04:25+00:00","article_modified_time":"2022-07-19T12:14:57+00:00","og_image":[{"width":1075,"height":510,"url":"https:\/\/www.nethues.com\/blog\/app\/uploads\/2019\/09\/Improve-Customer-Retention.jpg","type":"image\/jpeg"}],"author":"Neha Sharma","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Neha Sharma","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/","url":"https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/","name":"5 Strategies to Improve Customer Retention and Experience","isPartOf":{"@id":"https:\/\/www.nethues.com\/blog\/#website"},"datePublished":"2019-09-23T13:04:25+00:00","dateModified":"2022-07-19T12:14:57+00:00","author":{"@id":"https:\/\/www.nethues.com\/blog\/#\/schema\/person\/9b4f200377a586453dbb1368009f2b48"},"description":"Following a set of tactics can help you improvise customer experience and ultimately retention. Profits and sales are complimentary benefits","breadcrumb":{"@id":"https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.nethues.com\/blog\/5-strategies-to-improve-customer-retention-and-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.nethues.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Strategies to Improve Customer Retention and Experience"}]},{"@type":"WebSite","@id":"https:\/\/www.nethues.com\/blog\/#website","url":"https:\/\/www.nethues.com\/blog\/","name":"","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.nethues.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.nethues.com\/blog\/#\/schema\/person\/9b4f200377a586453dbb1368009f2b48","name":"Neha Sharma","description":"With almost 5 years of experience with SEO, SMO and digital strategies, she sets her mind on creative mode to get things straight.","url":"https:\/\/www.nethues.com\/blog\/author\/nehasharma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/posts\/1531"}],"collection":[{"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/comments?post=1531"}],"version-history":[{"count":6,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/posts\/1531\/revisions"}],"predecessor-version":[{"id":2516,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/posts\/1531\/revisions\/2516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/media\/1535"}],"wp:attachment":[{"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/media?parent=1531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/categories?post=1531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nethues.com\/blog\/wp-json\/wp\/v2\/tags?post=1531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}