\u201cWe innovate by starting with the customer and working backwards. The focus is not the product, but the customer.\u201d<\/p>\n
Said Jeff Bezos when describing Amazon\u2019s approach to user experience.<\/p>\n
There\u2019s a lot of wisdom in the statement. All too often, in the drive for higher conversion rates and revenue, merchants end up making changes geared towards short-term gains, without considering the audience they\u2019re selling to. This approach might work in the short-run but can be a colossal mistake in the long-run. Further, in today\u2019s eCommerce market, falling into the trap of focusing on products at the expense of the customers isn\u2019t surprising anymore. I\u2019d bet that most merchants have been guilty of doing so at some point.<\/p>\n
The truth is, UX is fundamentally about creating an experience that meets the needs of your visitors. It completely aligns with conversion-focused eCommerce optimization and improves the quality of the customer journey while increasing your bottom line. If a website\u2019s UX is not done properly, it\u2019s a win-win situation for the competitors. The reason? Users will simply leave the page and resume shopping elsewhere. Who\u2019d want to waste their time or struggle with a slow or complicated interface and UX? Would you? Obviously, it\u2019s a big turn off!<\/p>\n
Further, UX isn\u2019t just about the speed or navigation but everything from SEO to customer service.<\/p>\n
Now, before we highlight the tips for improving your store\u2019s UX, remember that understanding your target audience\u2019s behavior and expectations are key to optimizing UX. You will only be able to make accurate UX decisions when you have an understanding of your ideal customer\u2019s expectations and how they interact with a site.<\/p>\n
Let\u2019s get started!<\/p>\n
Focus on Personalization<\/strong> Personalized product recommendations can guide your users to choose the right products and allow them to discover new ones, thus, potentially, increasing their average order value and creating a better user experience. It\u2019s equivalent to a customer representative at a store giving product suggestions. Something as simple and straightforward as \u201ccustomers who bought this product also viewed\u201d is an excellent example of easy UX personalization. Moreover, trending sections and personalized email newsletters can help you accomplish this goal without the need for huge investment in redesigning your PrestaShop store.<\/p>\n Simplify the Checkout Process<\/strong> Get Customer Feedback <\/strong> Let Potential Buyers Create Lists<\/strong> Boost Speed<\/strong>
\nPersonalization in the eCommerce realm has become more critical than ever. Since customers have huge options to choose from, brands need to establish meaningful relationships with their customers. And this is what personalization does. It becomes a key to customer loyalty and satisfaction. A good eCommerce UX is based on personalized suggestions based on past customer behavior.<\/p>\n
\nWhen a visitor reaches the checkout process, they have found what they were looking for. If they abandon their cart at this stage, that means there is something wrong with your checkout process. Generally, a long and complicated checkout process\/form leads to cart abandonment, where customers lose patience and choose to leave.
\nFewer steps, however, doesn\u2019t mean cramming everything on the same screen. Instead, you may want to try one of the following approaches to simplify the checkout:<\/p>\n\n
\nThis may sound a common practice but doing it with a different approach can reap great results. Getting customer\u2019s feedback is essential to find out what areas need improvement. At times, customers even provide suggestions for improvement, saving retailers the time of guessing the answer. Let\u2019s discuss some basic components that are key to a successful feedback process.<\/p>\n\n
\nVery often, people aren\u2019t 100% sure about their purchase right from the start. Giving them a chance to save items in a list (wish list) and review them, later on, might increase the chances of an eventual conversion. Wish list implementation is a simple yet effective solution that narrows down the items that buyers will have to look at when they\u2019re finally ready to purchase. If you already have it on your website, make sure that it is displayed clearly and can be prioritized.<\/p>\n
\nUX greatly depends on the speed of loading and processing. People don\u2019t have patience and the majority of them won\u2019t wait for more than two seconds for a page to load. The better the\u00a0speed, the better will be the user experience.\u00a0A number of steps can be taken to boost the speed of your PrestaShop site.<\/p>\n