Custom templatefor quickly crafting your custom build instead of choosing a pre-built one from the template store.<\/li>\n<\/ul>\nThese are the core features – ones that get your eCommerce site launched and ready to go. However, it\u2019s worth talking about the other features, probably the ones that make merchants choose PrestaShop over other eCommerce platforms.<\/p>\n
Let\u2019s explore some of the best:<\/p>\n
Product Creation<\/b><\/strong><\/p>\n\n- PrestaShop offers a powerful and intuitive product creation and management area. It begins with a module that helps in quick productcreation, feature\u00a0configuration and value\u00a0Further, you can also create product\u00a0groups\u00a0for bigger sales.<\/li>\n
- The platform supports both product variants and attributes with a full-fledgedfeature for selling digital products.<\/li>\n
- The product pages are in-depth and customizable, with options for attaching files or updating whatever additional information is needed. Additionally, admin can set a minimum quantity and set up a message to display whenever an item goes out of stock.<\/li>\n
- Along with categories and subcategories, inventory tracking, supplies management and product management is peerless.<\/li>\n<\/ul>\n
Store Customization
\n<\/b><\/strong>As an open-source solution, PrestaShop has both visual builders and file access which enable you to set up different payment methods, change shipping methods and enable an SSL. Some of the other more popular customization tools include:<\/p>\n\n- Product organization<\/li>\n
- In-built search engine tool to help customers in easily finding products<\/li>\n
- Search bar that brings up products\/services as and when users type in keywords<\/li>\n
- Search box on every 404 page<\/li>\n
- Google Maps integration to showcase your physical shops, if any<\/li>\n
- Navigation panel in the checkout area<\/li>\n
- An option for customers to validate orders<\/li>\n<\/ul>\n
Google <\/b><\/strong>R<\/b><\/strong>ich <\/b><\/strong>S<\/b><\/strong>nippets
\n<\/b><\/strong>This goes without saying but Google is the major source of traffic to your website. However, to direct users to your store, Google has to know what your store is so that it can rank your site appropriately.<\/p>\nOne way to help Google improve its understanding of your site is to use\u00a0rich snippets. Rich snippets are sets of structured data markup that you can add to your existing HTML. This markup helps Google (and other search engines) better understand the information on your site.<\/p>\n
While you could easily hand-generate rich snippets, PrestaShop has \u00a0specific add-ons\u00a0in the PrestaShop Addons Marketplace that streamlines the entire process. With these\u00a0add-ons, improving your SEO does not have to be difficult!<\/p>\n
Presta<\/b><\/strong>S<\/b><\/strong>hop <\/b><\/strong>B<\/b><\/strong>log <\/b><\/strong>M<\/b><\/strong>odule
\n<\/b><\/strong>One way to keep information updated on your site is by maintaining a blog. While the core PrestaShop installation does not include a blog, there are many\u00a0add-ons available\u00a0in the Addon Marketplace that help install a blog on your site. If you have an existing blog, you can find something that will display your posts in your store. If you do not, you can find something that will add full blogging functionality to your site.<\/p>\nMarketing
\n<\/b><\/strong><\/b>Another great aspect of PrestaShop is that users don\u2019t have to find extra plugins, apps\u00a0or integrations. Custom features are a different story, but the typical marketing tools are already present.<\/p>\nFor instance, you can take advantage of the following:<\/p>\n
\n- Coupons codes<\/li>\n
- Pricing rules that dynamically change basis certain parameters<\/li>\n
- Opportunity to offer free shipping<\/li>\n
- Drop product promotions on the homepage slider for showing users what they can save on<\/li>\n
- Option to provide gift wrapping to customers during the checkout<\/li>\n
- Email system for sending out abandoned cart emails<\/li>\n
- Affiliate programs<\/li>\n
- Email marketing<\/li>\n<\/ul>\n
Overall, it would be impossible to cover every single feature, however, you can sort and choose what best aligns with your business.<\/p>\n
Create Your Store With a\u00a0PrestaShop Expert
\n<\/strong>Though PrestaShop has an intuitive website builder, but some people might prefer hiring an expert to set things right.<\/p>\nIf this is the case, PrestaShop\u00a0has got you covered in this aspect as well. It offers a remarkable tool for finding experts in your country or region. Yes, you read that right.<\/p>\n
You might be okay working with a remote developer, but if you are someone who would rather prefer someone from their own country, PrestaShop has got your back. For instance, a company\/individual in France would choose France\u2019s drop-down to get someone who speaks French.<\/p>\n
Further, all the experts are rated based on their experience wherein you can view their profile,\u00a0work and contact them\u00a0accordingly.<\/p>\n
Hope this article proves helpful.<\/i><\/em><\/p>\nWhat\u2019s your take on PrestaShop now? Do you think it is the ideal eCommerce development solution for your business?<\/i><\/em><\/p>\nShare your feedback; let\u2019s discuss <\/i><\/em>more of PrestaShop<\/i><\/em><\/a>. <\/i><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"At times, open-source site builder software seems way too complicated, especially for newbies who are seeking solutions that are intuitive and easy to use. Intermediate-level…<\/p>\n","protected":false},"author":4,"featured_media":1820,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"yoast_head":"\n
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