Attracting customers to the shopping portal by just establishing an online presence is not enough. A user needs 2 to 3 seconds to decide whether to continue shopping on a particular site or not. Further, 48% of product searches are done on mobile devices, which means that your Magento store should be mobile optimized as well.
Holiday season is the perfect time when e-commerce stores can earn customers and conversions at the same time. To achieve the conversion, hire a Magento Developer who will monitor every aspect of your website like page load speed, shopping cart, payment gateway, etc.
Without further discussion, let’s start with some tips and tricks which you can implement to prepare your Magento store for the holiday season.
Optimize Your Content and UI/UX
When it comes to online shopping it’s the content and UX/UX that prove to be the biggest drivers of sales. Both these factors work in tandem to navigate your prospective buyers from the search page to the “buy now” button. Content acts as a cheerful and helpful salesperson explaining all the salient features of your product and UI/UX makes the whole shopping experience hassle-free. Therefore, it makes sense to optimize your content for the upcoming holiday season. Upgrading your Magento store to the latest version also enhances the overall look and feel of your web site. You can do so, by hiring a Certified Magento Developer.
Engage Broadly with Mobile Customers
At present, desktop e-commerce has become a good choice for the users. On the other hand, mobile e-commerce is growing at a high pace. Ecommerce holiday sales during last year holidays increased by 59% through mobile devices.
Technology is getting improved day-by-day which encourages people to take advantage of it. If you are in a dilemma of how to optimize an e-commerce website, engaging more with mobile users is the initial step you can start with. To start with, make sure that your website is mobile responsive. Connecting officially with these smartphone users is a great way to earn more customers during the festive season.
Send Automated Holiday Sale Emails and Web Push Notifications
Sending pre-sale promotional emails to targeted customers is a powerful strategy which anyone can utilize to increase the chances of getting more conversions.
Similarly, if you wish to spread awareness for your upcoming e-commerce festive, you first need to target the audience via attractive emails and festive alerts. The promotional campaigns create a sense of urgency and instill a fear of missing out something important which compels the users to click and view the deal.
Recover Abandoned Carts with Festive Special Discounts
99% of audience don’t make purchases at the very first time when they visit the store. As a result, they choose to abandon the cart. It might be scary but true somewhere. But now, there are chances that you can bring back the users who abandoned their carts by sending festive sale offers to their selected items. It cannot be possible that you could be at the right place with the right offer. Hence, you should be ready to retarget the visitors whenever possible. Festive days are the high time when you succeed in this venture. Check out this article where they have beautifully explained why users abandon their carts.
Give Landing Page a Complete Festive Makeover
Guide your web designer to create a theme based festive background which is embellished with bright banners. It’s up to you how you want to decorate your landing page so that customers get attracted and feel like making a purchase. Fascinating visitors through the exquisitely designed offer page provides better e-commerce website optimization during holidays. This not only attracts customers and creates a joyous mood, but also results in better conversions.
Create Convenient & Festive Targeted Products Navigation
Many times, people are not able to find the product they are looking for and might turn to other stores in few minutes. Thus, a simple and smooth product navigation is the key to generate enhanced conversions. It directs visitors to the most relevant product they are searching for and that too within seconds. When you are renovating the banners and landing page layout for grabbing the biggest festive season opportunity, make sure to concentrate more on building easy product navigation.
Initiate Provision For Thank You Gifts
Facilitating loyal customers with “Thank You” gift is the technique which never fails when it comes to increasing holiday sales & conversions of an e-commerce site. It is true that when you regard your customers with additional points or cashback offers, they come back to your website again. Higher are the chances that they make more purchases in the hope to get better reward points next time. Gift cards are the best ways to grab potential customers. In this context, creating a distinct message of how your product can turn out to be a perfect gift is the technique which you need to integrate to increase holiday sales.
Acquire Customers Before Sales Begin
Users buy products sooner to prepare and deliver gifts to their friends and family in advance. If you don’t prepare your store in advance for the upcoming holiday, no one will recognize that your store is also providing mega festive offers to the customers. There are many shoppers who visit e-commerce stores before the festive season just to check which one is giving the best deals on products. This definitely increases the conversion rates of an e-commerce website.
Online stores use different strategies and methods to steer the purchasing decisions of consumers. The festive season provides retailers with a marvelous opportunity to generate large amounts of revenue in comparison to other seasons. We hope that the aforementioned strategies will help you get your online store ready for the shopping spree and keep ahead of your competitors.
But if you want to save time and efforts, hire a Certified Magento Developer who will fulfill your store’s requirement. From developing Magento extension to upgrade, migration to maintenance, Nethues Technologies got it all covered for you. Contact us to hire a Magento Developer today!