About the Client
The client is an emerging travel and lifestyle brand. They are focused on creating more meaningful digital experiences for modern travellers. The company operates within a fast-changing industry. Users increasingly expect recommendations, content, and experiences to feel personalised.
Their broader vision was centred around helping people discover destinations, experiences, dining options, and lifestyle activities as per users’ interests. The brand wanted to move beyond traditional travel discovery models. They wanted to position themselves as a technology-driven brand capable of delivering smarter digital experiences.
The company was also highly focused on user engagement and product experience. This mindset shaped their approach toward building a modern, AI-powered recommendation ecosystem for the future.