As technology gets rapidly integrated into the ecosystem, companies are trying hard to keep up with these ever-changing tech trends. Rather than building their own software, they have started looking towards acquiring acquire solutions that have already gained a massive and loyal customer base. This will help them in an integration of their products and services, jumping the queues and thus driving innovation faster.

With this in mind, Adobe acquired Magento, pulling the eCommerce platform into the Adobe suite of solutions. Starting out as simple software launched to meet the needs of a few retailers, Magneto is a leader in the eCommerce space powering billions. On the other hand, Adobe, a name so big, has been offering customers an all-in-one media and marketing experience for years.

The scale of Adobe’s marketing products with Magento’s eCommerce expertise seems a perfect blend for a streamlined end-to-end online retail solution. Since the move over 6 months ago, Adobe has been rapidly integrating Magento onto its cloud platform, now providing a more complete digital commerce experience.

An End-To-End eCommerce Package
As soon as the news of Adobe acquiring Magento was released, many eCommerce business owners rejoiced. With nearly 80% of Americans shopping online, it’s important than ever for businesses to have an easy-to-use digital platform.

After the acquisition, Adobe announced Magento would help them create a complete end-to-end eCommerce package for B2C and B2B customers.

Here’s the good news: the company is upholding its promise – Magento Commerce Cloud users will now have access to integration with Adobe Target. Allowing your company to personalize customer experiences at scale with automated offers by the thousands, Adobe Target delivers personalization and optimization to meet your customers’ desires. By utilizing this technology on your Magento website, you can effectively meet your business goals.

Similarly, Magento Commerce Cloud users also have access to Adobe Analytics. This intuitive program allows you to monitor all of your company’s website analytics according to your needs. Helping you in making detailed business decisions, it lets you receive real-time insight based on your current customers. Moreover, this remarkable program features Machine Learning and AI, so you can take advantage of predictive analytics.

Greater Personalization
Magento handles approximately $100 billion in gross merchandise volume every year – the reason – easy of use. Extending beyond the web shopping cart, Magneto is an open-source platform that can handle both consumer and enterprise use cases. Allowing users and developers to create a unique store, Magneto is a favorable choice of many.

Under the acquisition, developers now have more opportunities to personalize their sites. The Adobe Experience Cloud aims to fill in the personalization gaps that Magento alone was lacking. Although this is beneficial for companies, it will have a great impact on consumers. By taking advantage of this unique integration, companies can create highly engaging and completely personalized customer experiences. On every page of the consumers’ journey, they will be exposed to unique recommendations. Moreover, companies will also have the option to send unique emails based on the customers’ likes.

Filling in the Gaps
This acquisition scratches an itch eCommerce companies have been desperately gnawing at for years. Business owners have always longed for a product or company that could handle web content management, consumer experience management, order management and data analytics.

For a long time, Adobe was great at web content management but failed to become a global platform leader. Magento seemed to face an opposite problem. A leader in the digital realm for years, Magento has faced a severely limited capability to support web management, customer experience and optimization. This is why Adobe and Magento blend is expected to work remarkably. Where Magento falters, Adobe shall pick up the slack, and vice versa.

In this new blend, not only are Magento customers able to create an amazing website but follow their customers along the way. Via Adobe programs, companies are able to track their customers, to see what is successful and what is not. This integration also ensures that customers are the top priority and have the most pleasant experience.

For Magneto powered businesses, this integration seems a lot more beneficial. With an incline towards customers needs and requirements, it is meant to take eCommerce to a whole new platform.

Author’s Bio

Neha Sharma - Digital Marketing

With almost 5 years of experience with SEO, SMO and digital strategies, she sets her mind on creative mode to get things straight.

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