Accomplishing wonders in the big world of online shopping, Magento is known for its abundance of custom options and extra adaptations. First released in 2008, Magento has grown its popularity and proven to be a remarkable platform in satisfying all online shopping preferences.
Powering more than 200,000+ online businesses, it has a host of benefits that make it a top choice for eCommerce businesses worldwide. Here are some of the most crucial ones:
The Magento Community Edition is completely free. It can be installed, altered or used in any manner you like. With the help of a Magento specialist, it’s possible to supercharge the Magento code and power up the eCommerce website with new features and desired functionalities by installing Magento extensions. These extensions are made available through Magento Connect marketplace.
Based on multiple device access, Magento Developers can always create a unique and stunning user experience. Magento also enables in customizing the back-end of the store to meet specific requirements. Furthermore, one can also control the interfaces and processing capabilities of the core solutions of eCommerce.
Mobile and SEO Friendly
Magento is known for keeping up with mobile web design standards and advanced SEO solutions at the same time. When landing on a certain website, mobile visitors expect to have a great experience. If the website clicks them, chances are that they will continue browsing around that web page. However, if a website isn’t mobile friendly, it will disturb the positive user experience and result in exit. Thus, a website’s search engine optimization score highly influences the number of hits it will receive.
In regards to SEO, Magento is up to date with the latest SEO ranking factors. Along with providing great URL structure and meta-implementation options required for SEO, Magento also includes analytics for tracking web visitors.
Indubitably, this comprises as one of the most prominent features of Magento.
By allowing 3rd party integrations, Magento gives an online store bigger space for custom integrations. Every online store has something different to offer and luckily Magento allows every store to be customized according to its own preferences. The 3rd party integrations include major database applications, payment gateways, shipping and tracking.
In addition to this, Magento has built-in Google tools such as Google Analytics, Google Checkout and Google Base.
In regards to page load time, query processing time and other dynamic or static operations, once again Magento proves to be the winner. According to the user requirements, only a few hundred milliseconds of latency processing can completely kill the chances of eCommerce websites with potential customers; Magento with modern technologies such as Varnish, Memcached, Redis, FPC and optimized databases can entirely satisfy the requirements of eCommerce businesses and their clients.
To conclude, Magento is one powerful platform that benefits not only be large organizations but also entry-level businesses with a limited range of products.
With some of the most phenomenal features, it works seamlessly if you require an online eCommerce store that’s tailor-made to your enterprise needs.