WooCommerce: Is it the Right Platform for Your eCommerce Site?

Published by - Sanjeev Kumar | 03rd Aug 2022

Developing an eCommerce site has become the next best business opportunity in 2022.

There are more than 24 million eCommerce sites across the globe.

Ever wonder why?

It’s because designing and launching a full-fledged eCommerce website has become easy.

There are high-quality drag-and-drop eCommerce website builders out there.

Anyone with little to no technical knowledge can use them to go digital.

But, the challenge is, which eCommerce website builder is the best?

How do you select the right CMS platform for your business?

The solution is to ask a professional eCommerce development agency.

At Nethues, we have been working for more than 20 years as an eCommerce web dev agency.

We are amazed to tell that there are over 23 eCommerce CMS and plugins out there.

We work with the most popular ones like – Magento, WooCommerce, Shopify, and PrestaShop.

This is why today we will discuss WooCommerce – A WordPress plugin to design eCommerce websites.

We have more than 12 years of WooCommerce development experience. Our team has 15+ WooCommerce professionals.

We believe we are experienced enough to answer your queries and help you understand if WooCommerce is the right platform to start an eCommerce business.

Before we begin, let’s have a look at some facts and stats about this popular eCommerce plugin.

WooCommerce latest statistics 2022

  • Over 5 million WordPress sites are running on the WooCommerce plugin.
  • WooCommerce has over 36.68% market share across all eCommerce platforms and technologies
  • Top brands that use WooCommerce include – Clickbank, All black shop, Wild at heart, Disney books, etc.

Discuss your requirements with a WooCommerce expert

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Why choose WooCommerce for your eCommerce site?

1) Free and powerful

People often think that things that are free are not worth anything. But that’s not true! You can download a plugin for WooCommerce for free on your WordPress website. Although the software is free, it has a lot of paid and free plugins, features, and extensions. You can choose which ones you want and which ones fit your budget for setting up your online store.

WooCommerce is a good way to start an online store. It’s free to use, and there are plugins that make it easy to download. This makes it perfect for small-medium businesses that want to start selling online.

Although WooCommerce has features and plugins that you have to pay for, it is still affordable. This makes it a good choice for start-ups and businesses that don’t want to spend a lot of money on their online storefront. Compared to other eCommerce platforms such as Shopify and Magento, WooCommerce is more cost-effective.

Please note: WooCommerce will not work with free WordPress. You will need to speak to experts who have experience in WordPress development to help you set it up.

2) Huge repository of themes

The first impression of your website is very important. You need to choose a theme that will make people stay on your website and learn more about your brand. WooCommerce has many free and paid themes that can impress people.

You can choose from over 38 exclusive themes on the WooCommerce theme store. You will have a lot of theme options matching various industries. Just pick one that suits yours, and you are good to go. Moreover, there are more than a thousand themes that work well with WooCommerce. You can download and install them from third-party website providers.

It’s not too hard to select a theme, but customizing it can be difficult. You can also change the pre-set CSS styles to make them your own. If you want to customize a WooCommerce platform, it’s better to ask for help from an experienced WooCommerce developer who you trust. They will know how to personalize it in accordance with your branding guide.

3) Great set of features

One of the pros of WooCommerce is that it is easy to customize. You can improve the website’s eCommerce functionality by choosing paid or free plugin(s). If you need help with customizations, you can hire a team of experienced WordPress developers. All in all, setting up a WooCommerce store is a good choice for businesses that want to benefit from having an online presence without spending too much money.

If you want to improve your website’s performance, loading speed, SEO, and other features, you can use plugins. Plugins that help with things like detecting locations and improving SEO are very popular. You can also find plugins to make it easier for people to pay with geolocation.

Keep in mind that adding features to your existing WordPress site can be free or expensive, depending on what you want. Be sure to talk to your WordPress developer about how much you should budget for adding eCommerce features. These features can be a great investment and will help make your site more user-friendly.

4) Easy & hassle-free to use

One reason WooCommerce is popular is that it is easy to use. The features built into the platform make it simple to sell products. You can also choose more advanced features to make the store more customer-friendly.

WooCommerce offers different ways for you to accept payment. You can use PayPal or Stripe. Or, you can use other payment methods like debit cards, credit cards, or cash on delivery.

WooCommerce can track your customers’ locations using their IP addresses. This way, it can know which products or categories of products are not available in certain areas. So depending on where your customers are, it can restrict the pages, products, and other categories accordingly.

Isn’t it smart?

5) Friends with SEO (Search engine optimization)

Optimizing your WooCommerce store can help you get more customers. WooCommerce works best with WordPress, which is a very good platform for SEO. You can optimize your store to get even better results.

This feature makes WooCommerce different from other platforms. Just like WordPress, Woo Commerce also offers plugins that can be used to track, improve, and analyze data to help improve your rank. It is an SEO-friendly platform and using the right SEO marketing strategies can help you organically increase visibility and reach more people.

Some tips and tricks to optimize your WooCommerce for SEO:

  • Make sure to show the best-selling products on your website. This will help visitors know the products that other people have liked and rated well.
  • Just like the big giants – Amazon and Flipkart, you should list related products on your website. This will help your visitors find what they are looking for with less effort. Remember, a better user experience leads to better results!
  • Make sure you set up your dashboard to know how your sales are going. This will help you with your marketing and retargeting strategies.
  • WooCommerce is a good choice for an eCommerce platform because it can be easily optimized for better SEO.

6) Efficient management

With WooCommerce, you can easily change the product details like descriptions, names, and availability. Once the products are added to your store, you can change them as needed.

The advanced shipping method can be used to set the shipping cost for different products. It also helps you choose different shipping options for your customers.

You can choose different shipping options for your customers depending on where they live.

Finally, WooCommerce makes it easy to calculate taxes. You can set the tax rates for your online store, so you don’t have to spend a lot of time calculating taxes on every order.

7) Built-in analytics

WooCommerce is one of the few platforms that have plugins for built-in analytics. This means that you can get data about your visitors, their preferences, and much more, in an easy-to-understand way. You can also integrate WooCommerce with Google Analytics to get even more data.

You can increase the number of people who see your website by studying and understanding the analytics of your eCommerce website. A lot of business owner(s) do not use analytic tools to their full potential. However, if you learn how to use these numbers, you can really improve your business and sales.

WooCommerce can help you understand your eCommerce store. You can see things like how many orders there have been and what people have bought. This information can help you change your marketing strategy or come up with a new one. Your marketing team can also use this data to create targeted campaigns and promotions.

8) Marketing bomb

Marketing is a great way to grow your business. WooCommerce offers features that can be used to run promotions for your products or a category of products. You can offer discounts or run a product launch campaign for as long as you want! Sales are the best way to promote your products. WooCommerce lets you use different marketing strategies to sell your products. You can offer limited-time deals, or free shipping, for example.

You can also offer reviews from your customers to help show that your product is good. You can say which ones are “verified customers.” The WooCommerce platform also offers email and Social Media Integration plugins to make it easy for you to market your product.

9) Sound and stable

When it comes to stability, WooCommerce is a good choice for businesses of all sizes. It has advanced features that don’t cause stability problems as other platforms do. In fact, WooCommerce is known for its stability and fewer bugs. Yes, the first version had some problems but now every update makes WooCommerce stronger and more stable. It is good for all types of businesses.

WordPress and WooCommerce are both open-source platforms that make it easy for developers to create websites. WooCommerce also has great customer support, which makes it the best e-commerce platform in the world. Their support will help you from installing the software to set up your store.

If you have any problems with your WooCommerce store, the customer and tech support team will help you. They can help you with inventory management or setting up the payment gateway. You can also find help through the FAQs and video tutorials on the WooCommerce website.

10) Consistently evolves to get better

People might think that WooCommerce isn’t a good choice because it is an open-source plugin that has been around for a long time. But that’s not true! Millions of people use WooCommerce to upgrade the experience every day.

The developer community helps make this platform better by adding new features, working on new extensions, and crafting themes. As this platform keeps getting better, it is better than Shopify or Magento when it comes to feature enhancement over the years.

WooCommerce is a good platform for eCommerce online stores because it has a lot of features that can help your store run well. There are a lot of plugins and features available, and it is easy to manage. If you have help from an expert, you can really take advantage of everything WooCommerce has to offer.

Is WooCommerce right for your business?

WooCommerce is a good tool for most eCommerce businesses. However, it works best for medium-to-large-sized businesses when it is implemented well.

Sometimes big businesses have problems. If this happens, it might be a good idea to use a special kind of solution. This could mean using a headless or multi-CMS approach. This isn’t a bad thing for WooCommerce, but it also isn’t perfect.

No single solution can suit every need, so if you need more than WooCommerce can offer, you might have to use another platform too. WooCommerce is good for businesses that are growing or for large, well-established brands.

Why is it important to hire a WooCommerce agency?

Since WooCommerce makes it easy to set up, why should you bother hiring a specialized agency to do it for you? WooCommerce can be set up like a basic WordPress site. But if you want to configure and optimize it properly, and make sure it works well in the long term, hiring a WooCommerce expert can make all the difference.

As experts, we can help you avoid common problems WooCommerce users run into. People often try to add too much and they make their website inefficient and slow. We can help you use a small amount of code that will make your website run quickly without using data-intensive themes or plugins.

If you are not experienced, you might make a mistake when you try to do something. We know how to manage security features, theme structures, and what needs to be turned off so your website will run smoothly. We also know how to do other things like use good eCommerce SEO, make your website mobile-friendly, and find the right host for your website.

Just like with anything else, it is important to have a good foundation if you want your business to last in the long term. Taking shortcuts early on can lead to big problems down the road, but we are here to help you avoid that.

Book a free consultation call, and let us show you the right way to digital success via WooCommerce.

Author’s Bio

Sanjeev Kumar - Software Team Lead

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