Ecohome Insulation

About the Client

Ecohome Insulation is a UK-based agency that specialises in insulation materials. Their insulation solutions effectively boost energy efficiency. These are suitable for homes as well as commercial buildings. They offer a wide range of insulation products, including thermal wraps, breathable membranes, and reflective multifoils. Their business suffered from poor website visibility.

The client approached us to improve their online visibility and fix long-standing SEO issues. Their products were gaining popularity offline but the website was failing to perform up to the mark over the search engine result pages. They were looking for a successful SEO & digital marketing strategy that will promote business.

Project Requirements

The client faced multiple challenges that were limiting their online business growth. Despite having a quality product range, they were losing out on valuable organic traffic. So, their requirements were fairly straightforward:

Resolve technical SEO errors across the site
Enhance search and product page rankings for relevant keywords
A SEO roadmap with well-planned On and Off-page strategies
Integrate accurate tracking to monitor conversions and user behavior
Create performance benchmarks for their SEO performance against key competitors

Ecohome Insulation required a clean, data-driven, and performance-focused SEO approach that would build credibility and increase conversions.

Our Solution

We kicked off the project with a full SEO and technical audit. This allowed us to map out areas that needed immediate attention and long-term improvement. We also structured a roadmap that blended technical SEO with content strategy and backlink building. Key steps included: