Facebook Ads

Facebook has become an integral part of our lives with every person on the planet hooked to their mobile screens. With more than 2.01 billion active users in 2017, around 1.32 billion users log into the platform on a daily basis. What’s more, the content posted on it has a wide audience (around 4 million likes being generated every minute) and is great at engaging the users.

facebook-logo

Such overwhelming figures would obviously attract everyone to get on FB and advertise their business. However, such a whopping audience may not really serve the purpose of your advertisement. In the end, you would obviously want to project your business to the prospective customers who would be looking forward to doing business with you.

Thankfully, Facebook has a good mechanism in place to help you target your ads to the right audience for maximum ROI. The ads are optimized basis various factors such as demography, gender, age, interests and off-Facebook activities.

The great thing about Facebook Ads is they are effective for both B2C as well as B2B companies. There have been plenty instances wherein companies have managed to get a 5X increase in ROI with a proper face advertising.

A whopping audience combined with a targeted advertising makes Facebook Ads a substantial tool to hit the mark. Still not impressed? Consider this:

  • According to a survey conducted by Social Fresh in April 2016 (in association with Firebrand Group and Simply Measured) 95.8 percent of social media marketers around the globe found Facebook to be the best in terms of ROI from social platforms.
  • As per a survey conducted by Click Intelligence in February 2017, considering the potential of Facebook Ads, two-third of advertisers worldwide plan to increase their spend on Facebook ads in 2017.

With your competitors turning towards Facebook Ads for promoting their business, it is high time you adopt an effective Facebook advertising strategy. If you are wondering where to begin, connecting with an SEO services provider can put you on the right track.

Facebook Ads For a Higher Traffic
The Facebook advertising offers numerous objectives for your campaign basis your end goal, with driving traffic being one of the most common ones. Facebook Ads offers a dual benefit as it not only widens the reach of your business but also directs a user to your landing page. This might compel a user to buy a product, simply sign up for the newsletter or be a part of some other lead generation activities.

Kind Of Facebook Ads
Let’s have a look at different kind of Facebook ads to drive traffic to your website:

  • Link Click Ads
  • Supported Placements:
  • Desktop Newsfeed
  • Right Column
  • Mobile Newsfeed
  • Audience Network
  • Instagram

Link click Ads are what you generally see on Facebook. These are used to promote external websites by redirecting the user to a specific landing page. Allowing a number of placement options, these ads can widen your reach and help you connect with a large number of audience.
Tip: For better engagement, regularly check the comments posted on your ad and also reply to queries, if any.

Specifications:

  • Link Description: 30 characters
  • Headline: 25 characters
  • Ad copy script: 90 characters
  • Recommended image size: 1,200 x 628 pixels

1. Page Boost Ads
Supported Placements:

  • Desktop Newsfeed
  • Mobile Newsfeed
  • Audience Network
  • Instagram

Facebook allows you to widen the reach of your post with “Boost Post” option. You would have often noticed, “sponsored” mentioned in many ads, this is what it does. With “Boost Post” you can manage bidding methods and choose your target audience to focus your post towards the potential customers across the Facebook territory.

Specifications:

  • Headline: 25 characters
  • Link Description: 30 characters
  • Ad copy text: unlimited
  • Recommended image size: 1,200 x 628 pixels

 2. Video Ads
Placements Supported:

  • Desktop Newsfeed
  • Mobile Newsfeed
  • Audience Network
  • Instagram

Similar to link ads, these feature a video instead of still images.

Specifications

  • A video Ad can be up to 120 minutes but one with duration of 15-30 seconds is the best-performing ones.
  • Ad copy text: 90 characters
  • Aspect ratios supported: 16:9 to 9:16
  • File size: up to 4 GB
  • Continuous looping allowed

FACEBOOK ADS – THE BEST PRACTICES

Rotate Your Ads
How do you react when you see the same ad again and again? Same would be the effect of your ad if you do not rotate them regularly. Give your audience a fresh view with different kinds of ads to ensure better engagement and avoid “Ad fatigue.”
Tip- According to Facebook, an Ad should be switched once every one to two weeks.

Try New Styles
Facebook Ads are ideal for learning and growing. They give you a good insight into what clicks with your audience, allowing you to change your posts to suit their interest. From hashtags to the length of the post, test and trial method is the best approach for a successful Facebook Advertising.

Experiment With Audience Targeting
Audience targeting is a great tool by Facebook Ads. Launch your ad campaign with a small audience and widen it gradually by adding one interest category at a time. For instance, if you’re having a local business, you can target your audience basis postal or zip code.
Tip- Experimenting with your target audience will help you realize the best audience for your business.

Use Facebook Pixel
Facebook pixel allows you track the traffic, conversions and remarket to those who have already visited your website. It is just a small piece of code that you have to insert into your website.

Author’s Bio

Neha Sharma - Digital Marketing

With almost 5 years of experience with SEO, SMO and digital strategies, she sets her mind on creative mode to get things straight.

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