In the mobile-first era, consumers across the globe are searching for products and purchasing them on-the-go.

The use of mobile devices has not only grown steadily in the recent past but has surpassed desktop browsing as well. Undeniably this aims towards almost a mobile-only approach wherein eCommerce stores need to optimize their stores for mobile.

Though eCommerce sites have made online shopping highly convenient, the rise in online shopping coincides with the availability of free returns, on-demand delivery, and trusted payment gateways.

Combining the two, mobile optimization for online stores is essential for businesses to stay in the game as well at the forefront. 

It is estimated that in 2021, 6.9% of all retail sales were generated through mobile shoppers. Although this percentage might seem insignificant, it is climbing swiftly. By 2025, mobile eCommerce is predicted to make up more than 10% of retail sales, a notable increase of 7 percentage points since 2018.

Therefore, if you haven’t done so already, optimizing your website for mobile devices with the help of an eCommerce development company is of the utmost importance. 

Fortunately, we have you covered!

Go on, Read.

Don't miss out on mobile shoppers - optimize your eCommerce store now!

What is Mobile Optimization?

Mobile optimization is necessary to ensure a smooth and positive customer experience for online shoppers using their smartphones and tablets. It involves more than just shrinking the size of images and text to fit on the smaller screen – optimization considers site structure, button sizes for fingers and thumbs, and formatted content. Without proper optimization, visitors to your website will likely encounter slow loading times, inconvenient design, and even lost calls to action, all of which could cause them to abandon the site. For any ecommerce website to thrive, the integration of mobile into its strategy is an essential element; thus, it is highly advisable to Hire dedicated developers India.

Why it’s Essential to Optimize Your Online Store for Mobile Shopping?

The advent of mobile ecommerce has meant that ecommerce brands must remain at the forefront of innovation and ensure that their online stores deliver an unbeatable mobile shopping experience. This will not only help bring in customers but also demonstrate their commitment to optimizing their selling channels.

1. Mobile users are more than just spectators; they’re shoppers too.

In 2021, the retail m-commerce industry generated a substantial $359.32 billion in revenue, representing an increase of 15.2% compared to the year prior. This year, this number is forecasted to surpass $276 billion thanks to shoppers turning to their smartphones to research and purchase items. Easy and quick payment options like Apple Pay and Google Pay make mobile purchases a breeze.

2. Search engines prefer e-commerce websites configured for mobile users

SEO is an invaluable asset for businesses seeking to increase brand recognition and attract potential customers. Google has taken the extra step to further encourage websites to make their online stores mobile-friendly by using page speed as a determinant in their search rankings. Any slow loading times will ultimately damage a site’s overall position in search engine results.

3. Gen Z and Millennials are highly attracted to mobile devices

Mobile commerce is increasingly popular among Gen Z and Millennials, and it is no wonder, given their attachment to smartphones and access to the internet at all times. Studies found that nearly half of Millennials shop through their mobile device weekly, highlighting how integral mobile commerce is for younger generations.

They are demanding more of a mobile shopping experience as well. Consumers in this demographic desire the convenience of using smart devices, social media, self-service options, and quick responses. Brands must create the best possible mobile experience, as even the slightest hiccup in loading speed could be enough to cause shoppers to leave.

eCommerce Mobile Optimization Practices

Acquainting yourself with best optimization practices is important, and this is where Magento can provide significant help. Its built-in mobile-friendly checkout, responsive themes, and progressive web applications allow smooth optimization without wrestling with complex codes or tools. For a more comprehensive overview, It is advisable to hire Magento Developers or a web development company offering Magento development services. The following steps will provide a comprehensive strategy that can be used universally.

1. Make Sure Your Site Is Responsive

If your site doesn’t adjust to smaller screen sizes or doesn’t look great on mobile devices (some parts are cut off/not clickable), you are essentially committing mobile eCommerce suicide. So make sure your site is responsive.

But this doesn’t mean “converting” a non-mobile site to a responsive one. This certainly is a bad idea. If your site isn’t responsive, hire a web designer to create one or switch to a responsive theme.

2. Help Users Check-out Easily

The key purpose of an eCommerce store is to sell and users to make a purchase. Thus, the process of helping users checkout and pay should be effortless and smooth. From the add-to-cart buttons to checkout cart buttons to payment options to login to saved debit/credit cards, every step should be easy to locate and use. Failing in any of these might annoy the user and prompt him to cancel the purchase. The general rule of thumb is to include CTA buttons that flow with the user journey or at the top of the screen to be highly visible.

3. User-Friendly Navigation

Your online store should not only look great but work exceptionally. At the very least, users need to click on elements such as the main menu, pages, posts, and links. Often, these navigational features are limited by a mobile design – since you may not have room to include all of the tabs and pages on your site’s desktop.

Thus, you need to ensure that the most crucial pages on your site are easily accessible, clickable, and approachable. This will encourage users to stay on your site and have a great shopping experience.

4. Work On The Loading Speed

Most people abandon a website that takes more than 3 seconds to load.

So make every second count and work on the loading speed. This can primarily be achieved by compressing or reducing heavy images, improving the server response time, eliminating or minimizing 301 redirects, and optimizing CSS and JS files. This would help speed optimization and enhance sales, and leave customers satisfied.

Final Words

With more and more consumers becoming accustomed to shopping online, primarily via mobile, there is an increase in their expectations. Consumers demand fast-loading sites that are simple and aesthetically pleasing to explore. In order to meet these standards, e-commerce brands must ensure their websites are properly optimized for mobile use. It is essential for providing a great user experience, increasing conversions, and gaining new customers.

Therefore, it is time to start optimizing for mobile!

Frequently Asked Questions

Q1. How can I test the mobile optimization of my eCommerce store?

To evaluate the mobile optimization of your eCommerce store, start by heading over to Google’s “Is your website mobile-friendly“. Paste your URL in the designated area, and click “Test URL”. After opening your website in a browser, reduce the window size to see if all elements resize properly in proportion. If they do not, it is advisable to make some changes to the design of your site.

Q2. What techniques can I use to improve the loading speed of my mobile eCommerce store?

  • Enable Browser Caching. 
  • Enable Image Compression. 
  • Minimize HTTP Requests. 
  • Optimize Images. 
  • Minify Resources (HTML, CSS, and JavaScript
  • Measure and Minimize Web Server Response Time. 
  • Avoid or Minimize Redirects to Increase Mobile Page Speed.

Q3. How can I simplify the checkout process for mobile users?

1. Enable a ‘Guest Checkout’ option
2. Select “same as billing address” by default
3. Reduce emphasis on promotion & discounts
4. Use appropriate data input fields
5. Offer alternative payment methods

Q4. Are there any SEO considerations specific to mobile optimization?

Yes, considering geographical location is a critical aspect when optimizing for mobile searches, as these typically depend on the user’s current location. It is essential to prioritize mobile SEO as Google has transitioned to mobile-first indexing.

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Author’s Bio

Sunil Verma - Sr. Magento Developer

He works dedicatedly to carve out Magento best strategies and practices for a happy customer base or experience.

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