Multifoil Insulation

About the Client

Multifoil Insulation is a UK-based company providing high-performance multifoil insulation products for homes, commercial spaces, and industrial use. They offer innovative insulation solutions for roofs, walls, floors, and garages. They help customers reduce energy costs and improve thermal performance. The client approached us for digital marketing and SEO activities.

Their website was not performing well on Google. Their traffic was low and there were serious technical issues affecting performance and visibility. They were looking for a trustworthy partner who could handle both the technical SEO aspects and the ongoing optimization. They wanted to make their site visible and competitive in search engine rankings.

Project Requirements

Multifoil Insulation needed a complete SEO overhaul. They wanted to address several underlying issues that were holding their website back. Their requirements were to:

Improve search visibility through On-page and Off-page SEO
Fix all technical SEO issues
Set up enhanced eCommerce tracking
Conduct in-depth competitor analysis
Deliver measurable improvements in keyword rankings and traffic

Our Solution

With a team of SEO experts, we took a strategic and well-planned approach. We started with a full website audit to identify and prioritize issues. Once the audit was complete, we carried out a combination of technical fixes and keyword-optimized content improvements. Key actions included:

Fixed all broken internal and external links
Rewrote and optimized all meta titles and descriptions
Improved content with the right keyword placement and structure
Integrated enhanced eCommerce tracking for better conversion tracking
Performed in-depth competitor analysis to shape our ongoing SEO strategy
Implemented quality Off-page SEO techniques, including backlink building and directory submissions

Our team also ensured Google Analytics and Search Console were properly configured to monitor progress and adapt strategies as needed. With our dedicated SEO efforts, Multifoil Insulation saw remarkable improvements across key performance indicators. Now, the site performs strongly on Google for high-value keywords. It also serves as an effective eCommerce platform for insulation products.