Are you doing research on Adobe Commerce (Magento)?
Trying to verify if it is a suitable platform for a B2B eCommerce setup?
You are at the right place.
We are an Adobe Bronze Solution Partner agency. Kindly try not to take this as our attempt to sell you our Adobe Magento development services.
Our core objective is to tell you why Adobe Commerce Magento is a great choice for B2B eCommerce development.
But, before we begin, we would like you to know that the B2B eCommerce market in the US is already worth $8 trillion. It is further forecasted to rise by 18.7% by 2026 and be worth $18.57 trillion.
We can’t deny the truth that similar to B2C businesses, the B2B sector is also growing online. It would constitute 17% of all US transactions.
If you want to succeed in this fastly evolving digital marketplace, you should offer more than a generic B2B buying experience. It should be personalized and intuitive.
Your audience expects a feature-rich digital experience that can be ensured with the help of Adobe Commerce (Magento).
The platform is sufficiently packed to meet all your B2B business requirements. It is powerful, flexible, and perfect for B2B eCommerce businesses.
Additionally, Adobe Commerce has several significant benefits over other eCommerce platforms, including its integrated Magento B2B functionality, customizability, and ease of integration with backend systems.
This PHP-based CMS has long been famous for B2B vendors of all sizes. It has over 12% market share worldwide.
It is one of the most popular Content Management Systems (CMS) and supports over 250,000 active websites, including Liverpool, Nestle, Ford, Jaguar, and many more brands.
So, let us discuss in detail why Adobe Magento Commerce is a worthful choice for B2B website development.
However, before we proceed, it is essential to clear some basics first. So, below we have provided is a TOC that you can use to navigate and read your preferred section.
Table of Contents
- What is Adobe Commerce Magento?
- Understanding the different editions of Adobe Magento Commerce
- 22 features of Adobe Commerce (Magento) for B2B online sellers
Adobe Commerce Magento – Explained
Rebranded from Magento to Adobe Commerce (Magento), it is a globally favored eCommerce webshop development platform owned by Adobe Systems Incorporated.
It is an intuitive CMS Gthat allows you to create an omnichannel customer experience for B2B and B2C audiences.
Whether catalog, payment, fulfillment, or anything eCommerce, the Adobe Commerce Magento has everything you require to set up and scale a full-suite B2B online business.
Understanding the different editions of Adobe Magento commerce
Adobe offers two primary editions: Magento Open Source and Adobe Commerce. Each edition is designed to help achieve other business objectives.
Magento Open Source, also known as Magento Community Edition, is a free version with limited ecommerce capabilities. It’s the best choice for small and medium-level businesses with basic requirements.
Adobe Commerce, also known as Magento Commerce and Magento Enterprise Edition, is the paid version that includes more advanced features for large-scale enterprise businesses.
Note: This article focuses on the Adobe Commerce Magento enterprise edition, courtesy of its B2B module, and highlights 22 convincing features that prove Magento a perfect CMS for building a B2B ecommerce store.
22 features of Adobe Commerce (Magento) for B2B online sellers
1) Built-In B2B Functionality
There would be many situations when you’d have to provide special pricing and product catalogs for each client and other purchase agreements. Furthermore, buyers have power over purchases up to a certain degree. After that, a manager must sign off the request before it can be submitted, resulting in time-consuming procedures.
If you’re using Magento open-source, you’ll have to put in significant effort to provide your B2B consumers with a viable e-commerce experience. But in Adobe Commerce, you will get pre-built B2B commerce features such as:
- Customer-specific price calculators and product configurations.
- Customer-specific product catalogs and pricing.
- Purchase orders and approval processes are fully supported.
- Omnichannel sales and order management.
- Optimize progressive web apps for improved shopping UX.
Because of these features, your Magento developer would not need to write a lot of custom code.
2) Simplified User Interface
If this is your first time building an ecommerce website, you would surely appreciate the platform’s user-friendliness. Adobe Commerce has several features that make your website attractive and easy to use. Magento may be linked to ERP and CMS, making product procurement quick and painless. It also provides simple checkout procedures, a significant benefit for B2B clients.
3) Secure and Robust Architecture
Many people are still using Magento open-source and are unaware that it is based on outdated technology, making it more susceptible to security breaches and data breaches than Adobe Commerce’s modernized technology solutions.
If you’re still using Magento 1, it’s time to upgrade. Its official support had already been put to an end by Adobe. Using it frequently and not upgrading your store to Magento 2 or Adobe Commerce store may be pretty dangerous.
Adobe Commerce, built on modern and secure architecture, can help safeguard your brand’s reputation and image while keeping the site safe.
4) Best for Amazon Business
Amazon – World’s largest online marketplace has about 40% market share of online retail purchases in the United States. In a recent poll of B2B buyers, nearly three-fourths said they research Amazon businesses, and half said they would increase their spending on setting up an Amazon sales channel in the future.
However, selling on Amazon is not as simple as it appears. There are a variety of operational difficulties with Amazon, including the requirement for system integrations and off-the-shelf connections that need to be customized.
Fortunately, if you’re using Adobe Commerce, things are much more manageable. Adobe Commerce’s Amazon Sales feature provides a highly efficient, user-friendly, and budget-friendly method for selling on Amazon. The Amazon Sales Channel on AdobeCommerce allows you to sell on Amazon in a variety of ways:
- Reduces time-taking manual work.
- There is no need for system integration or upkeep.
- Synchronization of Inventory and Fulfillment Data.
- Improve and speed up fulfillment choices.
- Make better and faster pricing decisions by optimizing pricing.
5) ERP Integration
Connecting your e-commerce platform to your ERP solution allows you to provide a superior consumer experience and valuable business intelligence. You can understand the overall performance of your business when your ERP software has access to your store data, such as consumers and online sales.
Adobe Commerce can connect with many popular ERP systems, such as Microsoft Dynamics, NetSuite, SAP One, and many other pre-built ERP connectors. This allows customers to access their brand interactions from a single account management portal.
This is what customers require, and it will reduce inbound service queries. Also, the store will show the most up-to-date product availability and pricing information, so customers won’t order out-of-stock items or pay incorrect prices.
6) Company Accounts
For B2B organizations, managing many users under a single account might be difficult. Adobe Magento Commerce’s Company Accounts feature solves this problem in two ways:
- It allows you to create and manage company accounts for your customers. As a result, you may provide customized catalogs, pricing, and payment conditions to your B2B customers.
- It also allows company account executives to create as many users and teams as they want within their company. It further enables them to limit access to account resources with flexible permissions.
Magento reduces the administrative burden on your company and frees up your time so you can focus on growth and expansion.
7) Bulk Ordering
Unlike B2C customers, most B2B clients buy in bulk. A B2B ecommerce site must ensure a simple bulk ordering procedure. With Adobe Commerce, customers can quickly search for goods in a store by entering product SKUs (Stock Keeping Units) or using the advanced filters provided. Customers can also reproduce a prior purchase or use requisition lists to speed up checkouts.
8) Shared catalogs
Shared catalogs in Magento allow you to establish special catalogs for your clients. They may be used to provide unique items, pricing, and incentives to corporate customers. You may use the admin area to create a default catalog for all site visitors and connect custom catalogs to selected business accounts.
The best thing about it is that you won’t have to keep track of each customer account separately. Magento secretly helps you maintain your pricing agreements with your clients on your website.
9) Real-time access to business financials
Magento keeps you informed with real-time data about your trading account, such as available credit limits, inventory balances, stock requirements, etc. You can utilize this data to make knowledgeable business decisions based on your assets and liabilities, allowing you to keep track of your finances.
10) Private events and sales
Limited-time sales are excellent for liquidating inventory when you have an incoming consignment and need to make space for new items. You can use Magento Commerce to create private sales pages, limited-time events, and customer-specific sales to sell dead stock.
You can limit invites to specific people, such as those invited by you or your contacts. You may also use an event ticker or a carousel for advertising them on your website.
Private events are ideal for increasing profits and building brand loyalty by drawing on your existing client base. After all, nothing says VIP like an invite-only sales event.
11) Customer segmentation
One of the most significant differences between B2B and B2C is that each consumer in B2C is unique. By subscribing to a professional agency’s Magento development services, you can create a customized store and easily categorize customers into groups based on criteria like order quantities, credit limits, order frequency, and order history.
It allows you to customize your product or service for each consumer. You can also record customers’ purchasing activity by keeping track of their purchase history. As a result, you may provide them with tailored offers and discounts, which will increase sales.
12) B2B Quotes
The basic B2B quotation process is time-consuming and complicated. And problems like incorrect quoting, as well as technical issues, only make things worse.
But there is some good news: Magento can help you update your quotation procedure. The Quotes functionality in Magento Commerce enables consumers to start price negotiations straight from their carts.
You may negotiate and modify the price on the admin page once you agree. Furthermore, you may connect your shop to your ERP system and ultimately streamline the quote administration procedure.
There are no limits to how you can improve your business processes by customizing Magento.
13) List of powerful reports
This function is not well-known by many Magento users. The Magento platform includes nearly 75 pre-installed reports that provide a complete picture of your company’s performance in all areas. Purchasing reports, sales orders, product information reports, and procurement reports all assist in automating your business operations.
14) Quick orders
The conventional B2B ordering procedure is time-consuming. For B2B ecommerce clients who purchase hundreds of items at a time, the process may be pretty exhausting.
The Quick Orders feature in Magento Commerce helps you offer immediate delivery. It lets your customers place orders by entering individual products or importing them in bulk using a CSV file. This saves your buyers time because it allows them to add hundreds of items to their cart in a matter of seconds.
Once the items are in their cart, they can place their order by checking out or commencing price negotiations. Magento makes it easy for customers to place bulk orders quickly and efficiently.
15) In-depth sales insights
Adobe Commerce Magento also gives you a clear – and macro – insight into your sales.
You may easily keep track of each purchase and produce sales reports for the week, month, or quarter. With these insights, you can optimize your inventory management by avoiding overproduction.
When you have a clear picture of your sales, it helps in the establishment of a stable operation and cash flow in your company, avoiding bad debts or poor inventory choices.
16) Requisition Lists
Requisition lists are ideal for B2B ecommerce buyers who order items frequently. Although they appear to be wish lists, the things on a requisition list remain in customers’ carts even after being added.
The Customer Dashboard in Magento Commerce has a special section dedicated to requisition lists. It provides a list-style view that is small enough to handle extensive lists while also assisting clients in speeding up their operations with as many as 999 lists.
Customers may add items to their requisition lists from the product page, catalog page, shopping cart, and prior purchases. They can also modify their lists, print them, and export them to a CSV file from their dashboard.
Your B2B customers will appreciate how easy it is to place repeat orders using Magento.
17) Customized quotes for each customer
A B2B transaction does not happen in a single step. It isn’t like a customer visits your website, adds items to their shopping cart, and then checks out.
B2B sales involve a lot of negotiations and back-and-forth between the buyer and the seller. The quotation is critical in determining whether or not a deal will be made.
Magento offers an efficient quote generation module, making it easy to offer customized pricing quotations based on customers’ requirements, buying behavior, and other characteristics, thereby boosting your chances of closing the sale.
Adobe Commerce Magento understands that negotiations are essential to the business sales process. Therefore it provides a simplified method for generating quotes and negotiating prices.
18) Purchase orders
The ‘B2B’ module in MagentoCommerce allows you to take purchase orders (POs) through your website. It also enables company account owners to allow their users to place orders using POs.
It also allows them to establish rules and automate approvals for purchases made by their clients. Through their account dashboard, all POs that do not satisfy the requirements of their approval criteria may be approved or denied.
They may also establish new POs from existing ones and combine them with items in their shopping cart while tracking existing POs.
Adobe Commerce makes it effortless for your customers to place orders using POs, which promotes your B2B sales.
19) Customer service modules
To assist B2B company owners in increasing their sales volumes, Magento provides various value-added customer services such as up-selling, cross-selling, personalized selling, and so on. You may use the built-in customer support modules to track and convert existing consumers into repeat buyers.
20) AI-Powered Personalization
One of the most valuable Adobe Magento Commerce features comes in Adobe’s proprietary AI technology — Adobe Sensei.
Using Adobe Sensei’s Product Recommendations tool, you may leverage AI to enhance your B2B store. Adobe Sensei collects customer data such as product views, purchases, and other catalog activities from your Magento B2B ecommerce platform.
This data is then used to create tailored product recommendations for your consumers while they browse your website in real-time. Magento provides an exciting shopping experience that can help you increase sales and customer loyalty
21) Smart inventory management
As a B2B vendor, you will likely have a lengthy and complicated supply chain. Magento automates order fulfillment procedures using inventory management business rules to assist Adobe Commerce merchants in managing their inventories more effectively.
You may also create automated ordering for specific items. When the inventory of these products falls below a certain level, the system sends an email to the supplier requesting a new order. It saves you time and ensures that all of your product’s stocks are up to date at all times.
Simply put, Magento improves your company’s day-to-day operations and streamlines inventory management.
Some additional features of Adobe Commerce for B2B online sellers
Here’s a list of the B2B-specific features that you may find in Adobe Commerce (Magento):-
- A list of customer service representatives who will take orders by email, phone, or in-person meetings.
- A list of verified contractors.
- Other payment options are explicitly built for B2B requirements, such as trader credit, 30-day payback period, etc.
- Buyers may save product information for future purchases and share shopping cart content with coworkers to assist them in making group decisions.
- Price negotiations and customized quotes.
- Customers may use Wholesale Club to purchase in volume.
- All of your marketing in one location – Keep track of your marketing activities from Magento.
- Independency of devices – customers may use any device to research and purchase.
- ERP and CRM integration to easily manage all aspects of your B2B eCommerce.
- Integration with third-party tools to extend the functionality of the platform.
- Speedier purchases – customers can quickly locate needed items.
Do you see now? You may give your clients an efficient, hassle-free purchasing experience regardless of if you sell to B2B or B2C using Adobe Commerce Magento.
If you’re setting up your first online store for your B2B company, Magento is an excellent platform to work with since it offers a lot of features and functionalities. However, if you already have an ecommerce business, you may try Magento 2 migration to take advantage of the platform’s robustness and flexibility.
Get better control over your ecommerce B2B store and deliver a fantastic shopping experience to customers worldwide.
All the best.