Apple has always gone beyond price wars. Instead of copying other technology giants, the company chose to practice its own kingdom by adapting uniqueness. So, why not learn and apply Apple’s marketing strategies in your business and see it grow?

For company founders, business strategists, and marketing experts, Apple always remains in the spotlight. And there’s a reason for this: recognized as the most valuable brand in 2018, Apple leads the technology industry, according to Forbes.

Recently, Apple has introduced iPhone 8 (Red), which is going to be loved by millions of Apple fans. But this isn’t the first time Apple is winning customers’ hearts. The following facts about Apple are the proof that this industry giant has been successfully gaining its customers’ attention:

  • Between 2007 and 2017, iPhone sales amounted to $216.76 million, according to statistica.
  • Malls report that they’ve observed 10% increase in their overall sales after an Apple store opens in their malls, according to the balance.

Wondering if you could take your product/service to a level as high as Apple’s?

If yes, it’s the best time to follow what Apple actually does: thoughtful marketing.

That said, business professionals who follow the insights of this most impactful company have higher chances to succeed because they strive to market their brand the way Apple does.

But the question is, is it really possible to follow Apple’s footsteps when you know already how challenging it is to invest in marketing just like Apple is doing?

Obviously, you don’t have to spend a fortune in marketing like Apple does. But what you can do is learn the little secrets behind Apple’s highly-focused marketing strategies. Once learned, you can use these secrets and come up with powerful marketing strategies that will help you exponentially increase sales.

Curious to know about the secrets behind Apple’s marketing strategies?  Let’s explore.

Emotional Appeal Goes Way Beyond Functional Benefits
While the competitors like Samsung advertise their phones keeping the styluses, screen size, and memory size as the main features to sell their product, Apple wins customers by touching their hearts – the company uses emotional appeal in its ad campaigns to grab its customers’ attention.

And guess what?
It works.
The “Think Different” campaign carried out by Apple is the proof.

How to do it for your business:
Instead of filling the ad with a list of product features, create an ad that unconsciously makes the customers remember your brand. You can do this by crafting unique, high-arousal ads that inspire customers to share the crux of the ad with peers – thus, creating a word-of-mouth about your brand.

Simplicity Never Fades Away
Perhaps, you’ve heard the phrase, “less is more” in the home décor or architectural context. But now, the same rule applies to business. Apple has done this already.
Instead of overcomplicating its product design, packaging, ads, and mode of delivery, Apple chose to keep it simple. The result? iPhone and its other innovative products speak for themselves.

The print ad showcasing MacBook Air’s thinness is an example: in the shot, the MacBook Air is being taken out of a slim envelope. Without uttering a word, Apple demonstrated the slimness of its product with simplicity.

How to do it for your business:
Too much content means clutter. Therefore, it’s worthwhile to strip down extra words that don’t add value to a marketing message. Plus, you can replace flashy images with simple graphics that communicate your message to the potential customers.

Delivering Value Is Always Better Than Reducing Price
Technology companies reduce prices so they can drastically increase their sales. However, Apple has been doing it differently since its inception. Instead of getting into price wars, Apple sticks to its standard pricing model and still makes profits.

So, what makes Apple so confident about charging a higher price for its products?

Here is the answer: its unique value proposition that’s hard to emulate.

How to do it for your business:
Before considering a price cut, ask yourself: does your brand promise better features or user experience than your competitors? If yes, don’t reduce the pricing even if competitors are offering a similar product at a reduced price.

However, if the value proposition of your product is weaker than your competitors, you have two options to choose: either improve your product features or go for a price war.

Curiosity Keeps Your Customers Hooked
Traditionally, companies launch products and let their customers know about it by revealing all information about it. The objective behind this is to arouse excitement among them.

Apple uses a different strategy.

Instead of creating excitement, it builds curiosity among its customers. To solve the mystery about the product, its launch date, and the features it offers, people search for more information over the internet and share what they find. This leads to word-of-mouth marketing about the product that hasn’t even entered the market.

How to do it for your business:
With the help of social media marketing, create a hype about your new product before it is officially launched. For instance, you can come up with a poll asking potential customers about the best feature they’re expecting in the new product.

Fancy Words Are Your Enemy
To form an impression of a professional organization, many companies tend to use complex terms in their marketing messages. This doesn’t only overwhelm their customers but also confuses them about buying their product.

Again, Apple sees it differently.

Instead of impressing its customers by using fancy words, Apple speaks to them in a language that isn’t only understandable but also creates a strong rapport – thus, encouraging more sales.

How to do it for your business:
Before initiating marketing campaigns, invest some time in studying more about your target audience, their language, their preferences, the most common words they use, and how they talk to friends on social media.

Based on these insights, use similar words in your marketing messages. The more familiar your customers are with your communication style, the more they’ll buy from you.

Author’s Bio

Lokesh Gupta - Co-founder and CEO

With a proven record of success in driving revenue, sales and subscriber growth across diverse segments, he has been actively involved in strategic alliances and business development across Europe, UK, and USA.

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